Trade Marketing and Program Management Associate - Foodservice

Trade Marketing and Program Management Associate – Foodservice

The Opportunity : The Associate, Trade Marketing and Program Management – Foodservice will play a critical role in positioning Maple Leaf as the #1 partner of choice in Food Service. Reporting to the Director, Sales Strategy and Operations, this role is responsible for developing and executing trade marketing programs that support the Foodservice sales team. Building strong relationships is essential, as the Associate will collaborate with Marketing, Foodservice Sales, external agencies, and key customer partners to bring programs to life.

The Associate will partner with the Manager, Sales Strategy and Customer Engagement to translate sales and go-to-market strategies into actionable trade marketing plans, including digital and social initiatives, selling materials, and trade show executions – while continuously identifying opportunities to enhance our overall approach and content. They will also work closely with the Foodservice Sales and Strategy team to define trade marketing program requirements tailored to specific channels and customers. The Associate will support the planning and management of our ad and promotion budget, as well as other ad‑hoc Trade Marketing related projects for our Food Service team.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 15. Applications received beyond that date are not guaranteed consideration.

Responsibilities

• Oversee our Foodservice website, digital and social media executions, ensuring appropriate content aligned with sales strategies and consistent execution across platforms.
• Develop selling materials to support category and segment initiatives, as well as to position our product portfolio in a compelling and relevant manner for our Foodservice customers.
• Support the strategy, design and deployment of industry‑leading trade show assets and standards for how Maple Leaf shows up to our industry and customers.
• Develop and execute branded trade marketing initiatives, including online and trade magazine advertising.
• Collaborate with customer business teams and customers to support account‑specific trade marketing initiatives and programs.

Qualifications

Benefits

About Us

We’re a carbon‑neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Let’s build a better future, together.

We’re passionate about food. For more than 100 years, we’ve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® We’re on a journey to become the most sustainable protein company – not just in Canada – but on earth.

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