Senior Wealth Advisor - Partner - PenFinancial Credit Union

Senior Wealth Advisor

Be a part of something different

We may offer the same products and services as a big bank, but we couldn’t be more different. We’re rooted in purpose and we’re on a mission to improve lives and strengthen communities. We support nearly 20,000 members and businesses digitally, over the telephone, and in-person across a network of six branches across Niagara and Haldimand.

At PenFinancial, our people are our greatest asset and our values speak for themselves : accountability, passion, integrity, respect, and knowledge. More than a poster on the wall, our values guide everything we do. They’re values we live every single day – where everyone has a voice and where we listen. Just ask someone who works here to see what they think, and check out our latest annual report to see what we’ve been up to.

We provide all of our employees with a generous benefits package that includes a Living Wage salary, defined contribution pension plan and performance-based success sharing. Combine that with our commitment to contributing to the wellbeing of our employees through competitive benefits programs, wellness days and allowances for education, and it’s no surprise that our employee engagement scores are consistently so strong.

Our commitment to community

We live our brand from the inside out, and our Truly Local Commitment starts with our employees. We support an inclusive, diverse, and caring internal culture. We encourage our employees to give back to the causes that are meaningful to them and their families by providing opportunities to volunteer and represent our truly local credit union through our Truly Local Ambassador program. And, we also commit to investing a portion of our profits directly back into our local communities.

We are a proud Certified B Corporation committed to doing business for good, and we choose 100% renewable energy with Bullfrog Power to support environmental sustainability.

The Senior Wealth Advisor Overview

This role is pivotal in providing expert financial advice to high-net-worth members, fostering relationships and enhancing the overall wealth management experience at PenFinancial Credit Union within our Niagara Falls and Fort Erie branches and surrounding communities.

Accountabilities

• Provide Complex Financial Advice : Offer tailored financial solutions and strategic guidance to high-net-worth members, addressing their unique financial goals, investment objectives, and risk tolerance.
• Member Acquisition and Relationship Management : Create new Centers of Influence (COI) relationships and collaborate with the retail and commercial team to self-source new high net worth members. Build enduring relationships with clients through regular communication, proactive outreach, and personalized service.
• Leverage Aviso Private Wealth Solutions : Leverage the resources and tools provided by Aviso Private Wealth Solutions to deliver comprehensive wealth management strategies and investment solutions to clients.
• Advocacy for Wealth Management : Act as a vocal advocate for wealth management within our credit union, advocating for the importance of financial planning and investment management services. Collaborate with internal stakeholders to promote wealth management initiatives and enhance the visibility of our offerings.
• Confidence Building : Educate and empower both staff and members to have confidence in our ability to provide expert financial advice. Conduct training sessions, workshops, and seminars to enhance financial literacy and promote awareness of our wealth management capabilities.
• Community Involvement : Be a leader in our Truly Local Ambassador program.
• Staying Current : Conduct continuous securities and market research and trend analysis, keep up to date with any relevant changes for the development of the wealth management area and for the PenFinancial Union’s overall operation.

Required Qualifications

o Continually meet educational requirements to maintain designation.

o Canadian Securities Course (CSC)

o Conducts and Practices Handbook (CPH)

o Wealth Management Essentials (WME)

o or New Entrants Course (NEC) in lieu of CSC and CPH.

How to Apply

Please visit to learn more and apply for this role.

While we welcome all applications, only those who are selected for an interview will be contacted.

Accessibility accommodations will be made for job candidates upon request.