Performance Marketing Manager - Mat Leave Cover

Performance Marketing Manager - Mat Leave Cover

Bailey Nelson is seeking a Digital Performance Marketer to join our North American Support Office for a one-year maternity leave contract. You’ll lead performance marketing for our Canadian business while supporting Australia and New Zealand. We’re a close-knit, down-to‑earth team focused on bringing joy to eyecare and constantly improving the customer experience.

About The Role

As a Performance Marketer, you will plan, execute, and optimise paid acquisition campaigns across Google, Meta, and TikTok. You’ll analyse performance data, uncover insights, and drive growth across all acquisition channels.

Key Responsibilities

• Build, manage, and optimise Google Ads campaigns (Search, PMax, Shopping, YouTube, Display).
• Develop and optimise full‑funnel Meta campaigns, including prospecting and retargeting.
• Report weekly using Google Ads, Meta Ads Manager, and GA4.
• Manage monthly budgets and ensure efficient spend.
• Partner with creative and marketing teams to test new strategies and innovations.
• Improve ROI and CPA across channels.
• Support the content team with organic social posting, boosting, and reporting.
• Contribute to campaign strategy and media planning across the wider team.

Who You Are

Requirements

Additional Information

If this role sounds like a perfect match for your skills, experience and passions, send your resume in now!

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