Experimentation Consultant

Business Unit: Conversion - We’re CRO experts who help brands to optimize their digital ecosystems, websites, platforms, and customer experiences to drive real, measurable growth.

Reporting to: Director of Experimentation Strategy

Location: Vancouver - Hybrid (2 days/week in office)

About

GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data-driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.

The Role

As an Experimentation Consultant, you will work closely with the Sr. Experimentation Consultant, Account Lead, and the Digital Programs team, to identify revenue growth opportunities, propose solutions to increase client online conversion rates, and help our clients answer key business questions through experimentation and data.

Externally, you will support the Sr. Experimentation Consultant on target accounts, and are responsible for the execution and delivery of work for clients. You will be responsible for overall client success and satisfaction through proactive client communication, relationship management, expectation setting, and positive experiment & program results, by executing research, hypothesis ideation, prioritization, strategy, and analysis. You will be counted on to manage ongoing experimentation programs including the crafting and presentation of intriguing stories and actionable recommendations through data and insights from experiments.

Internally, you will report to a Sr. Experimentation Consultant. You will work with the account team, including Digital Programs, to deliver value to the client while maintaining profitability through internal innovation.

Responsibilities

Experimentation Strategy & Technical Expertise

• Overall client success, satisfaction, and retention through positive Experimentation results.
• Research & interpret data, run statistical calculation, draw conclusions, and pitch actionable strategies, results, and insights to a wide variety of client stakeholders and senior management.
• In-depth technical understanding of Experimentation in order to create technically feasible experiments.
• Present insights & results with engaging storytelling to executive stakeholders (remotely & in-person) in order to secure their assurance in Conversion.
• Develop and plan experimentation roadmaps by analyzing large and detailed data sets in order to identify the biggest areas for improvement and implement strategies to capitalize on these opportunities.
• Maintain an advanced understanding of conversion drivers including user research, data analytics, neuro-marketing, persuasion principles, and business context.

Account & Client Relationship Management

• Maintain & continually increase understanding of the client’s organizational goals for Experimentation within each engagement.
• Working with Digital Programs team and Sr. Experimentation Consultant to build personal relationships with clients, becoming trusted partners in order to secure our expertise in all client needs.
• Collaborating with Digital Programs and Sr. Experimentation Consultant in the planning and development of Executive Business Reviews, Insights, and Results.
• Manage stakeholder relationships, review and obtain input at key stages, and make judgment calls on input to ensure continued alignment and transparency.
• Help identify growth and expansion opportunities within client engagements.
• Support the Digital Programs team and Sr Experimentation Consultant drive the account direction to ultimately ensure client success and account stability.

Requirements

The ideal candidate has the following qualifications, but we encourage you to apply even if you feel you do not meet 100% of the requirements below.

• Post-secondary education degree, preferably in Marketing or Business or equivalent work experience
• 2+ years experience at an interactive or marketing agency in client management or an in-house client-side digital marketing role.
• Direct experience in leading strategy and/or client relationships on successful client projects and/or engagements
• Experience or a working understanding of web & digital A/B testing
• Experience building reports and analyzing data in multiple Digital Analytics platforms (Google Analytics, Adobe Analytics, Heap, Amplitude, Mixpanel, etc.) and other digital research tools such as Content Square, Clarity, Quantum Metrics, Full Story, Hotjar, Clicktale, CrazyEgg etc.
• Working understanding or experience in web development (HTML/CSS)
• Excellent communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
• Ability to manage multiple projects in a fast-paced environment
• Strong working understanding or direct experience in web development (HTML/CSS/JS) as it relates to experiment feasibility and scoping.
• Excellent communication skills (written and verbal) and comfort communicating with clients and prospects at all levels
• Ability to manage multiple projects in a fast paced environment
• A strong EQ and adaptability in communication style as the situation requires.
• Some travel is expected for this position- around 10% of the time
• Must be able to travel the US

Behaviours

• Strategic – able to see the bigger picture within organizations in order to develop solutions to address core client needs?
• Evidence-driven – able to effectively use data & research insights, rather than gut feeling, to guide decisions and strategies
• Assertive – able to confidently justify your ideas, strategies, and recommendations with strong evidence and knowledge when questioned
• Comfortable in a fast-paced environment – able to make quick decisions in front of clients with determination
• A problem-solver – able to think quickly on your feet to come up with creative solutions to unique problems
• Able to think critically and analyze data to interpret meaningful consumer behavior insights
• A natural storyteller – able to craft and present compelling stories around complex concepts and ideas

How You'll Work

Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.

Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition in to action. We move fast, learn fast, and push through obstacles together. Progress beats perfection, and momentum creates impact.

Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives, and experiences, we solve harder problems faster and deliver results no single expert could achieve together.

Benefits

• Hybrid work environment + a home office allowance
• Flex-Fridays! Friday is your uninterrupted day to wrap up the work week or sign off early
• 3 weeks of paid time off to start, plus a winter holiday office closure.
• Work from anywhere in the world up to 20 business days or 4 weeks per year! We want you to build a life and a career at the same time.
• Wellness time, health + dental coverage, health spending account, and wellness spending account so that you can prioritize YOU.
• Dog friendly office, because our furry friends are part of the team too.
• Office gym membership
• Reward + recognition programs to recognize your team (and be recognized) for all that we do
• Work at a certified Great Place to Work®

Compensation- The typical hiring range for this role is $82,000 - $90,000 annually. This range reflects our commitment to our compensation philosophy, internal equity, and comes with a competitive and comprehensive total rewards package. Base pay will be determined based on role-related skills, knowledge, and experience.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity