Travel Product & Sales Manager

The Opportunity

When it comes to travel, you see opportunity everywhere. You’re a natural strategist with a knack for developing innovative solutions, and you thrive on creating exceptional experiences for travelers. As the Manager, Travel Products and Sales, you’ll lead the charge in driving the modernization of AMA Travel’s services and member experience, fostering supplier relationships, and developing strategies that enhance member engagement while driving sales growth.

If you’re passionate about the travel industry and enjoy collaborating with teams to create innovative solutions, this could be the role for you!

A Place to Belong

AMA is more than a workplace; it’s a family. Together, we help protect the things that matter most to our more than one-million members—everything from roadside safety to retail savings, food security to childhood well‑being. And with operations that span automotive, registries, travel, insurance and more, the opportunities to grow with us are almost limitless!

About

Building on a century of proud service in Alberta communities, we’re passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team, you’ll enjoy:

• Competitive salary and flexible benefits, with five packages to choose from and up to $3,000 in health and wellness spending accounts.
• Employer‑paid retirement savings program, including 5% AMA contribution and 5% matching.
• Employee‑exclusive discounts on travel, insurance, memberships, driver education, registry services, and more.
• Free travel medical insurance for you and your immediate family.
• Ongoing professional development, with unlimited learning opportunities, and dedicated time for personal growth.
• Paid vacation and personal days, including three weeks of vacation to start, a Me Day, a Volunteer Day, and the option to purchase additional vacation time.
• Flexible work models that make sense for your lifestyle.

Who You Are

• You’re a born leader, mentor and team builder who can inspire your team to help execute a strategic vision.
• You’re a strategic thinker who thrives on identifying opportunities and bringing creative ideas to life.
• You’re passionate about creating exceptional travel experiences and modernizing how people explore the world.
• Your leadership inspires and motivates teams to achieve their goals and grow professionally.
• You’re always looking ahead, staying current with travel trends, economic factors, and industry innovations.
• You’re a relationship guru with a gift for achieving agreements that create value for all parties.

How You’ll Make An Impact

• Report to the Director, Travel Products and Sales.
• Identify market opportunities by researching trends, capacity, and growth potential to modernize travel experiences for AMA members.
• Define product positioning and create marketing plans that align with AMA’s overall business strategies.
• Use data analytics to inform product marketing decisions and ensure campaigns drive revenue and sales growth.
• Negotiate contracts with key travel suppliers to maximize revenue and create exclusive offers for AMA members.
• Maintain deep knowledge of the travel industry, continually reviewing supplier relationships to ensure quality and alignment with AMA’s goals.
• Identify new partnership opportunities to support growth strategies and enhance travel offerings.
• Provide strategic direction to the Product Sales and Service team, ensuring alignment with marketing initiatives and campaign goals.
• Collaborate on developing travel personas and buying patterns to enhance product relevance and marketability.
• Inspire and coach your team and the travel counsellor network to achieve success while developing continuous learning and professional development.
• Collaborate with internal teams and external partners to develop and enhance sales strategies, focusing on customer satisfaction and optimized results.
• Build relationships across departments to ensure seamless communication and implementation of product and marketing plans.
• Monitor industry trends, competitor activities, and emerging products to ensure AMA remains at the forefront of the travel industry.

What You Bring To The Table

• You have a diploma or degree in Business Administration, Marketing, Communications, or a related field (an asset).
• You bring at least three years of experience in the travel industry, specializing in cruise, tour, and luxury travel across multiple suppliers and destinations; or related experience in strategic product sales and management.
• You have experience in supervisory or management roles, with a proven track record of leading teams to success.
• You “get” people and know what it takes to create a great experience for your team and for members.
• You’re well‑versed in negotiating contracts and managing supplier relationships.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require an accommodation at any time during our recruitment process, please contact recruitment@ama.ab.ca. We’ll work with you to feel supported throughout your journey with us.

Work Model

In‑Office

We thank all applicants for their interest; however, only those selected for an interview will be contacted.