Marketing and Brand Specialist

Overview

Sinclair Supply Ltd. has been proudly serving the HVAC-R industry since 1946 and we are continually growing as a leading wholesale distributor that focuses on more than just moving products.

Responsibilities

• Brand and Product Promotion
• Promote products through flyers, TVs, social media etc. in all 16 branches.
• Lead marketing for product launches, seasonal promos, and vendor events.
• Support internal / external product and technical training, including developing marketing briefs.
• Ensure signage, displays, and all product materials meet brand guidelines.
• Maintain branded merchandise inventory and showroom-facing displays within budget.
• Use brand guidelines and feedback from stakeholders to guide updates. Ensures a consistent and professional presence.
• Collaborate with cross-functional teams to gather key information and insights, identify campaign themes, and develop targeted initiatives to execute impactful marketing campaigns.
• Ensure all external communication as per brand guidelines such as store closure, newsletter articles, campaigns, and letters to customers.
• Assist operations team with internal communication branding.
• Collaborate with senior leaders to develop communications and branding initiatives that aligns with company goals.
• Research industry trends and best practices to keep marketing efforts innovative and impactful.
• Social Media Engagement
• Boost engagement by posting consistent content on HVACR products and company culture.
• Optimizing the website and online shopping experience, driving revenue growth.
• Respond to online inquiries, Google reviews in a timely fashion.
• Monitors analytics, report out including recommendations to improve brand visibility and provide regular updates and reports to leadership on performance outcomes.
• Implement initiatives to improve social media activity.
• Ensure external messaging (letters, newsletters, campaigns) reflects brand standards.
• Support internal branding and communications across departments.
• External and Internal Events
• Proactively plans and schedules events to align with seasonal sales.
• Plan and execute corporate and promotional events (counter days, training events, BBQs, trips).
• Coordinate logistics, build relationships with externals partners and ensure strong attendance and brand alignment.
• Collect post-event feedback to improve future initiatives.
• Other additional duties as assigned.

Qualifications

• Degree in Marketing, Communications, or a related field is an asset.
• Digital eCommerce background is an asset.
• Proficient in Canva or similar design software.
• Excellent time management and organizational skills (Project Management certification is an asset).
• Strong written and verbal communication skills (Toastmasters membership is a plus).
• Strong computer skills, including experience with Google Analytics and Microsoft tools (certifications are an asset).