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Marketing Content and Social Media Lead

Marketing Content and Social Media Lead

Valsoft CorporationMontreal, QC, CA
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

We are seeking an experienced and creative Marketing Content and Social Media Lead to join our team!

This role is ideal for a dynamic professional with a strong background in content writing and strategy. The Marketing Content and Social Media Lead will drive the creation of high-quality, engaging, and impactful content to support our brand's growth, thought leadership, SEO, and internal communications efforts.

Bilingual proficiency in English and French is essential for success in this role.

Here is a little window into our company : Aspire Software, the operational arm of Valsoft Corp, operates and manages Valsoft’s global portfolio of wholly owned software companies, providing mission-critical solutions across multiple verticals. By implementing industry best practices, Aspire delivers a time-sensitive integration process, and the operation of a decentralized model has allowed it to become a hub for creating rapid growth by reinvesting in its portfolio.

Our motto is “Be Humble, Stay Hungry!”

The successful candidate will live within commutable distance of our office in Saint-Laurent, Montreal working in an onsite work model!

What your day will look like :

Content Creation

  • Develop and execute a comprehensive content strategy aligned with the company’s marketing, business, and internal communication goals
  • Produce high-quality content tailored to our target audience, including institutional investors, asset managers, technology partners, and internal stakeholders
  • Lead the creation of various content formats, such as blogs, white papers, case studies, webinars, videos, infographics, newsletters, and more
  • Conceptualize and create engaging video content, including promotional videos, explainer videos, thought leadership interviews, and event recaps
  • Ensure all content aligns with brand messaging, tone, and regulatory standards within the investment and financial services industry

Campaign and Internal Communication Support

  • Partner with HR and Communication to develop internal communication materials, such as newsletters, leadership announcements, intranet content, and key messaging for company-wide initiatives
  • Ensure internal communication reflects the company’s culture, values, and strategic goals while keeping employees informed and engaged

    • Social Media Strategy and Posting

  • Develop and manage a social media content calendar to ensure consistent and engaging posts across all platforms, including LinkedIn, Twitter, Facebook, and others relevant to the industry
  • Create and curate compelling social media content that resonates with target audiences and supports marketing campaigns
  • Monitor social media engagement and analytics, using insights to optimize performance and inform future strategies
  • Stay up-to-date on social media trends and best practices to enhance the company’s online presence and strengthen its brand identity
  • Collaborate with design and multimedia teams to produce visually engaging posts, including videos, graphics, and infographics

    • Content Performance and Optimization

  • Monitor and measure the performance of content across all platforms, using analytics to inform strategy and improvements
  • Optimize content for SEO to enhance online visibility and drive organic traffic

    • About You :

  • At least a bachelor’s degree in Marketing, Communications, or a related field is essential
  • Minimum of 3+ years in content marketing, with experience in internal communications, preferably in the investment technology or financial services sector
  • Bilingual proficiency in English and French is essential
  • Strong written and verbal communication skills in English and French
  • Strong understanding of financial services, investment management, fintech, and the regulatory environment
  • Exceptional writing, editing, and storytelling abilities
  • Proficiency in digital marketing tools and platforms (e.g., CMS, analytics, SEO tools)
  • Familiarity with investment technology concepts and ability to translate complex ideas into clear, engaging content
  • Experience in crafting and delivering impactful internal communication strategies
  • Strategic thinking with a creative mindset
  • Strong project management and organizational skills
  • Ability to manage multiple priorities and meet deadlines in a fast-paced environment
  • Collaborative approach and excellent interpersonal skills
  • Legally authorized to work in Canada

    • For information about Aspire Software , please visit our website at www.aspiresoftware.com

    We thank all applicants for their interest; however, only those candidates selected for an interview will be contacted.