Job Description
Position Title :
Associate Manager, Marketing Operations Wine & Spirits - Canada
Division : Wine & Spirits
Department : Canada Sales
Location : Canada
Responsible To :
Manager, Marketing Operations Wine & Spirits - Canada
Employment Status :
Permanent, Full time.
Hours of work : 40 hours per week
Liaises with :
International Marketing Team, Finance, Customer Service, Operations Support Services, Distributors, Customers, External wine & spirits associations, Vendors
Position Purpose
The Associate Manager, Marketing Operations is a pivotal role supporting the launch & growth of our Constellation Brands spirits portfolio within Canada. This person plays a key role within cross functional execution & project management primarily supporting our spirits portfolio. They will coordinate & collaborate on the development & execution of all Canadian marketing & sales executions for our spirits portfolio. They will be responsible for working with both internal & external stakeholders to ensure oversight & smooth execution of our Canadian commercial strategies and tactics. This will include but not be limited to supporting annual planning, managing our marketing spends, supporting NPD launch requirements, reviewing marketing ROI to recommend adjustments, coordinating marketing tools as needed, supporting pricing reviews and conducting ad hoc project management.
Key Tasks and Responsibilities
Brand Planning & Executions
- Collaborate in the development of annual marketing plans by brand & province to ensure alignment between global brand plans & local execution plans
- Liaise between international marketing team, external distributors & external vendors to coordinate & execute Canada specific marketing tools as needed
- Liaison with International Marketing, external distributor team and agencies as directed to support in building shopper activations and sourcing required assets.
- Support in the planning and execution of events as needed alongside internal & external stakeholders
Performance Measures :
Robust critical paths and tracking of budgetsProjects are delivered on time, in full and on budgetHigh quality customer presentationsCanada specific, high quality marketing tools are provided to distributors and vendors as requiredROI Measured and learnings applied to future activityPricing
Leverage our wine pricing process and implement within our spirits processesCompile pricing submission from our external distributor and internal finance review & VP Sales sign offEnsure monthly accuracy of internal pricing files vs external sourcesCoordinate a quarterly pricing review by brand to ensure we are aligned to internal targets, competitive benchmarks & long term brand goalsPerformance Measures :
Effective pricing process for spiritsAccurate pricing filesBudget Management
Oversee the Canada marketing budget for Spirits to ensure routine monitoring & quarterly true ups are presented to manager & VP SalesBe accountable for all personal expenditures & ensure spend is inline with the set budgetsPerformance Measures :
Ensure accurate & routine tracking of marketing spendsEnsure monthly submission of all personal expenses on time and in fullTools / Trackers / Process Improvements
Leverage the existing wine processes, tools & trackers to implement similar routines within the spirits portfolioConduct semi-annual reviews to determine optimization opportunitiesPerformance Measures :
Effective tools & trackers in place for the spirits portfolioTools & trackers maintained and continually improved to ensure they are fit for purposeDemonstrate strong understanding of market & competitor dynamics
Performance Measures :
Minimum 1 day per qtr. in tradeReport on findings & proposed actions developed for each visitHospitality
Coordinate spirits hospitality requests between our external distributors / customer and our internal hospitality teams across all propertiesPerformance Measures :
Hospitality visits completed flawlesslyPositive feedback from customers / distributors / internal teamsLeadership and Coaching
Own & manage personal development plan to show leadership & initiative in constant growth & career progressionPerformance Measures :
Workload is balanced between self and direct reportDevelopment of team member demonstrated and measurableGoals are set and measured quarterlyGoals include stretch targets and development opportunitiesHealth and Safety
Ensure all health, safety and quality principles are incorporated into daily activities and policies and procedures are complied with consistently.Performance Measures :
A culture of safety, health and a quality focus is demonstrated in daily activities.Any incidents are investigated and reported in accord with policiesFindings and improvement actions are managed appropriately and in a timely manner.Any other reasonable duties as required and instructed by the organization.
Performance Measures :
Requests for other reasonable duties are undertaken promptly, efficiently and to the required standard.PERSON SPECIFICATION
Qualifications, Skills and Experience
Essential
Bachelors degreeProven experience in cross functional project management & executionSuperior attention to detail & accuracyMust possess excellent analytical, organizational and project management skills. Ability to guide projects from conception to fruition within established timelines and budget is essential.Preferred
Previous experience working in the spirits / wine / beer market in CanadaKnowledge of wine or spirits and an interest to further expand their knowledgeProven problem solver with a track record and ability to balance speed, accuracy & impactPersonal Qualities
Essential
Takes the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.Maintains positive and can-do attitude and approach to work.Operates with a sense of urgency and a customer-first approach.Requires excellent written and oral communication skills with the ability to communicate across all levels of the organization.Excellent customer service skills with the ability to work with both internal and external customers.Able to make decisions independently and recommend viable solutions to problems and issues.An entrepreneurial spirit and the willingness to challenge the status quo, at the right timesResilience under pressure & an ability to think around obstacles toward an end goalLocation
Toronto, Ontario
Additional Locations
Job Type
Full time
Job Area
Marketing
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
