Senior Regional Marketing Advisor, APAC & Greater ChinaBombarbier • Mississauga, ON, CA, L5S 1W1

Senior Regional Marketing Advisor, APAC & Greater China

Bombarbier • Mississauga, ON, CA, L5S 1W1

1 day ago

Job type

Full-time

Job description

What are your contributions to the team?

Sales Enablement & Strategic Marketing Support

Develop and execute marketing strategies that support aircraft sales objectives, enhance brand visibility, and strengthen customer engagement.
Partner with the regional Aircraft Sales Team to ensure access to the right marketing initiatives and experiences to engage UHNWI clients effectively.
Provide regional insights and recommendations to optimize brand awareness, customer experience, and sales performance.
Manage marketing budgets, monitor ROI, and provide regular reporting to leadership.

Events & Marketing Execution

Support major regional events organized by the event team, such as airshows, Formula 1 week, and other high-profile industry events, ensuring seamless delivery and alignment with global and regional objectives.

Plan and independently execute regional marketing initiatives outlined in the strategy, including static displays, bespoke hospitality events, collaborations, and other customer focus initiatives targeting our audiences.

Collaborate with internal teams, agencies, and vendors to manage logistics, content, experiences, and onsite event execution.

Digital & Agency Management

Oversee the regional marketing agency in China to create and activate social media content, including WeChat and other relevant platforms, ensuring alignment with the regional marketing strategy.

Ensure digital campaigns and content are consistent with brand objectives while tailored to regional needs and the UHNWI audience.

Stakeholder Management

Maintain close collaboration with the Marketing teams in Montreal to ensure strategic alignment and operational support.

Work closely with the regional sales team to provide timely marketing support and ensure initiatives effectively drive engagement and acquisition of UHNWI clients.

How to thrive in this role?

You hold a bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree preferred.

You have 7–10+ years of experience in marketing, ideally in aviation, luxury goods, or high-end B2B industries.

You have proven experience leading regional marketing strategies and campaigns, with a strong understanding and focus on the UHNWI audience.

You have experience managing agencies and external partners in content creation and campaign execution.

You are fluent in English and Mandarin Chinese (written and spoken); additional APAC languages are a plus.

You have strong strategic thinking with a deep understanding of the UHNWI audience in APAC & Greater China.

You are proficient in social media platforms, including WeChat, and other digital marketing tools.

You possess exceptional project management skills, with the ability to manage multiple stakeholders and initiatives across time zones.

You have strong organizational, analytical, and problem-solving skills, coupled with a creative mindset.

You have excellent interpersonal skills and professional presence to interact with internal and external stakeholders, including senior executives and UHNWI clients.

You are capable of working independently and proactively while collaborating effectively with cross-functional teams.

You are willing to travel across APAC & Greater China when required.

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Senior Regional Marketing Advisor APAC Greater China • Mississauga, ON, CA, L5S 1W1

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