PR Account Director, Influencer Marketing

North Strategic
Old Toronto, ON, Canada
$250K a year (estimated)
Full-time
We are sorry. The job offer you are looking for is no longer available.

PR Account Director, Influencer Marketing

Full-time

A three-time SABRE Canadian Agency of the Year winner (2015, 2016, 2019), North has achieved unprecedented success since launching in 2011.

North disrupts the industry with its approach to PR, influencer, social and digital, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency : this twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fueling organic growth.

We work with clients such as Sobeys amongst others.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

And yes, the rumours are true : North is a "No timesheet agency.")

As an Account Director, Influencer and Social / Digital, you’re an experienced leader with agency chops who is passionate about the influencer and creator landscape.

You’re an entrepreneurial thinker who is excited to take the lead and continue to shape the agency’s influencer practice.

You’ve got your eye on the ever-evolving creator and social / digital space : always on top of the latest trends, platform changes (or challenges), and thinking constantly about the opportunities or risks for the agency and its clients.

In this position, you inspire and guide your direct reports and cross-functional teams to shake things up, deliver bold creative ideas, test and learn, build deep client relationships and execute with excellence.

You’re used to confidently representing and leading - within large integrated agency marketing communications team environments.

You’ll have the ability to guide, manage and grow top client accounts for some of Canada’s top brands. As a senior lead, you can work in a collaborative, fast-paced environment and consistently contribute to North’s inclusive culture and high-performing team as a manager, coach, and mentor.

In this role, you’ll own key client relationships. You’re skilled at client service, building lasting relationships with key senior client stakeholders to unlock new opportunities based on your influence and trust.

You partner with clients to relentlessly pursue program goals with a focus on identifying and leveraging new trends, forging excellent creator-brand partnerships, and leading high-performance teams to execute flawlessly.

You know the power of strong measurement frameworks and double down on proving success with metrics that matter to your clients.

An essential ingredient of your success is your organization and ability to keep multiple clients, programs, and team members on track to exceed objectives.

You understand the basics of PR and communications, social / digital, and paid / performance marketing to be able to cross-sell as required and build creative, impactful strategies that may span practice areas.

Position Responsibilities :

  • Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice.
  • Proven excellence in senior client CRM, communications, and account management and growth.
  • Ability to lead new business opportunities.
  • Deep understanding of the evolving creator, social media, and digital landscapes.
  • Big picture strategist but able to keep a pulse on the details to ensure executional excellence from the team.
  • Experience with social and digital paid amplification (strategy development and measurement understanding are a must; executional experience is an asset).
  • Skilled in developing targeted influencer strategies to exceed client objectives and performance goals.
  • Expertise with influencer management tools (e.g., Traackr, Tagger, CreatorIQ, Dovetale, etc.).
  • Rigorous in forecasting, managing budgets, and team resources for a specific set of client accounts.
  • Proficiency in data and insight gathering to enhance and sell in bold ideas.
  • Effective development and implementation of influencer / social campaign measurement frameworks.
  • Leading the strategic direction of brand content based on client objectives; via creator partnerships and / or in-house content production team.
  • Inspire, excite, challenge and motivate through coaching, career development, and mentoring of agency team members, both direct reports and beyond.

Ability to manage up and down with ease.

Ability to foster strong relationships with Integrated Agency Team partners, but not afraid to disagree or change course if the collective strategies aren’t aligned with meeting client outcomes.

Our ideal candidate will also possess the following :

  • 8-10 years of experience in the influencer, digital, and social space, developing integrated strategies.
  • Agency or client service experience.
  • Proactive leader, moving strategies and programs forward with confidence.
  • Genuine curiosity and commitment to continuously learning about the influencer and social / digital space, with a view to adapting the practice area to keep it at the forefront as the space evolves (e.

g., around emerging platforms and / or talent, existing platform changes, partnership regulation / disclosure, etc.).

  • Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies, Marketing, or a related field.
  • Proven track record of building high-performance teams and adding value to company culture in a meaningful way.
  • Excellent cross-functional leadership, presentation, and communication skills.
  • Dynamic team player, collaboratively partnering with cross-functional leaders across the agency to develop and innovate the influencer, social and digital practice areas.
  • Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
  • Superior finance, project management, team resourcing, and organizational abilities.
  • Strong proficiency in social platforms (Meta, X, TikTok, YouTube, Instagram, Pinterest, and Snapchat, etc.).
  • Strong interpersonal abilities to effectively manage internal and external relationships, vendors, and agency partners.
  • Agility, speed, and flexibility to manage workflow within a changing work environment.
  • Calm under pressure.
  • Inter-agency experience working with creative, digital, sponsorship, research, and media buying companies to ensure all campaigns are fully integrated and agency relationships are nurtured.
  • Skilled at developing effective measurement frameworks for social programs analyzing data, deriving insights, and building creative strategies to meet client objectives.
  • Refined understanding of community management and paid social / digital campaign.

What we’re offering :

  • Meaningful work where you can have a direct impact working on some of the biggest brands out there!
  • A culture of entrepreneurship, creativity, growth, and collaboration.
  • Work with top talent at an award-winning agency on a serious growth trajectory.
  • A focused commitment to career development and personal success let us help you.
  • Highly competitive compensation and benefits package including substantial time off policies (like really. It’s a big deal).
  • All staff meetings so you’re always in the know.

Thank you very much for your interest in working with us. We look forward to meeting you! NORTH STRATEGIC, MSL CANADA, NOTCH VIDEO, and MSL STUDIOS are committed to workplace diversity and will provide reasonable accommodation upon request to applicants with disabilities throughout the hiring process.

J-18808-Ljbffr

30+ days ago
Related jobs
Promoted
Publicis Groupe
Toronto, Ontario

Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency's flagship accounts and continue to shape the agency's influencer practice. As an Account Director, Influencer and Social/Digital, you're an experienced leader with agency chops who is pas...

Publicis Groupe
Toronto, Ontario

Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency's flagship accounts and continue to shape the agency's influencer practice. As an Account Director, Influencer and Social/Digital, you're an experienced leader with agency chops who is pas...

North Strategic
Toronto, Ontario

Reporting to the SVP, the Account Director, Influencer Marketing will take a leading role on some of the agency’s flagship accounts and continue to shape the agency’s influencer practice. As an Account Director, Influencer and Social/Digital, you’re an experienced leader with agency chops who is pas...

Daniel J Edelman Holdings
Toronto, Ontario

Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred. Clear understanding of the influencer marketing landscape, importance and role of influencer ...

Bellesa
Canada

If you are a strategic thinker, possess excellent leadership skills, and have a passion for influencer marketing, we invite you to apply for the position of Director of Influencer Marketing. We are seeking an experienced and strategic-minded professional to join our team as the Director of Influence...

Mediabistro
Toronto, Ontario

Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred. The ideal candidate will demonstrate a strong ability to manage multiple programs at any give...

Daniel J Edelman Holdings
Toronto, Ontario

Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred. The ideal candidate will demonstrate a strong ability to manage multiple programs at any give...

Promoted
Metergy Solutions
Markham, Ontario

This position resides in the Sales & Marketing department and reports directly to the Manager, Marketing & Product. You will support the Marketing team in developing the annual marketing plans and budgets aligned with corporate and business goals. Extensive experience marketing products and services...

Promoted
Thumbtack
Toronto, Ontario

We are looking for a growth marketer that has deep expertise in social marketing and experience working across multiple digital marketing functions, especially within the performance marketing landscape - Paid social platforms like Meta, Tiktok, Pinterest etc, Organic social, Influencer Marketing, M...

Promoted
Mattel
Mississauga, Ontario

Activate key marketing programs in Canada, leading a cross-functional team including Sales, Global Brand Marketing, Customer Marketing, and Integrated Media Communications. We are seeking a dynamic and experienced Marketing Manager to lead our Fisher-Price business segment. In this role, you will be...