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Marketing Coordinator - Digital

Marketing Coordinator - Digital

Farm Boy Inc.Ottawa, Ontario, Canada
30+ days ago
Job description

Job Description

This position is responsible for managing and executing a variety of digital marketing projects and programs such as : E-commerce, program ads, SEO / SEM, digital signage etc. Supporting the Marketing Management team, this position will ensure that all requirements are delivered in a timely manner adhering to established brand guidelines. The performance of the duties must ensure a quality service approach to all employees, customers and suppliers. All responsibilities must be performed in a manner consistent with the Farm Boy Way.

Major Responsibilities :

  • Responsible for updating the Farm Boy website through content management systems ensuring accurate information.
  • Oversee the execution of e-mail marketing campaigns.
  • Responsible for managing Google, Yelp and Bing business accounts.
  • Manage the digital signage program and coordinate weekly digital flyer updates with partners including Flipp and Smart Canucks.
  • Run reports, analyze data and consolidate results in PowerPoint for the Marketing Management team to review.
  • Work cross functionally with various team members to develop time lines, create schedules and oversee progress of digital marketing projects.
  • May be requested to undertake other related duties on a periodic basis.

Qualifications

  • Typically requires completion of post-secondary education with an emphasis in Marketing, plus 1-2 years of experience in Digital Marketing, E-commerce (preferably with a focus on retail grocery), or an equivalent combination of education and experience.
  • Strong knowledge of project management.
  • Proven ability to set priorities and meet deadlines.
  • Excellent communication skills, both written and verbal.
  • Keen eye for detail with good follow-up practices.
  • Well-developed computer skills, specifically in Word, Excel, PowerPoint and Outlook.
  • Proficiency in Google Analytics and Google My Business.
  • Knowledge of the Adobe Creative Suite with an emphasis on Photoshop and InDesign.
  • Knowledge of WordPress CMS.
  • Experienced with e-mail marketing platforms including MailChimp.
  • Self-motivated, adaptable, and decisive with a hands-on approach.
  • Strong customer skills including tact, diplomacy, discretion and relationship building.
  • Ability to work under pressure and multi-task.
  • Passion for food and interest in nutrition and healthy living.
  • Flexible schedule, including availability during evenings and weekends on occasion.
  • Fluency in French shall be considered an asset.
  • Work & Sensory Environment :

  • May be required to perform physical tasks, including standing for long periods of time at community and store events.
  • Lack of control over pace due to multiple and / or tight deadlines beyond one’s control.
  • Ability to lift 40 lbs.
  • Possible exposure to eye strain from computer terminals.
  • Exposure to distractions caused by open office noise and frequent interruptions.
  • Additional Information

    Accommodation is available upon request for applicants and employees with disabilities.

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    Marketing Coordinator • Ottawa, Ontario, Canada