Social media analyst

Education

• Secondary (high) school graduation certificate
• or equivalent experience

Work setting

• Business and / or industry
• Urban area
• Private company, corporation or industry

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Maintain and manage digital database
• Write and edit press releases, newsletter and communications materials
• Plan and direct advertising and marketing campaigns

Computer and technology knowledge

• MS Office
• MS Outlook
• MS Windows
• MS Excel
• MS Word
• LinkedIn
• Electronic mail
• Social Media

Work conditions and physical capabilities

• Work under pressure
• Tight deadlines
• Fast-paced environment
• Attention to detail

Own tools / equipment

• Cellular phone

Personal suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Integrity
• Quick learner
• Due diligence

Experience

• 1 year to less than 2 years

Support for newcomers and refugees

• Participates in a government or community program or initiative that supports newcomers and / or refugees
• Assists with immediate settlement needs of newcomers and / or refugees (for example : housing, transportation, storage, childcare, winter clothing, etc.)
• Supports social and labour market integration of newcomers and / or refugees (for example : facilitating access to community resources, language training, skills training, etc.)
• Recruits newcomers and / or refugees who were displaced by a conflict or a natural disaster (for example : Ukraine, Afghanistan, etc.)
• Supports newcomers and / or refugees with foreign credential recognition
• Offers mentorship programs that pair newcomers and / or refugees with experienced employees
• Provides diversity and cross-cultural trainings to create a welcoming work environment for newcomers and / or refugees