Head of Product Incubation

About Martell Ventures

Martell Ventures is not a typical venture studio. We launch AI-native companies that solve painful, urgent problems for SMBs. Every venture goes through our 90-Day Incubation Sprint, moving from MeVO → F10 ($100K presell) → F50 ($500K run-rate) on the path to $10M ARR in under 36 months. We don't bet on ideas—we bet on elite operators.

The Role

We are hiring a Head of Product to run product incubation end-to-end. This is a founder-level role inside the studio : recruiting elite Business Leader / Technical Leader pairs, driving presales, coordinating GTM launches, and taking ventures from Day 0 to $1M ARR within 12 months.

You will be embedded inside Martell's incubation system, equipped with distribution (Dan Martell's network), playbooks, and a dedicated support team. Your mandate is to incubate one company per month, ensuring each hits F10 / F50 milestones on schedule.

What You'll Do

• Recruit & Onboard Founders : Source, vet, and onboard elite Business Leaders and Tech Leaders into new ventures
• Run recruiting pipelines, interviews, and founder-market fit assessments
• Structure compensation and equity frameworks (per MV templates)
• Incubation Execution : Drive each venture through the 90-Day Sprint (MeVO → F10 → F50→F100+)
• Oversee validation, presales, and first 50 customer launches
• Build scorecards, run standups, and track weekly L10s
• Continuously refine the incubation system — focus on building the process, optimizing improvements with every pass, and turning the sprint into a scalable machine
• Go-to-Market & Distribution : Coordinate with Dan Martell's media team to schedule pitches and secure distribution to his audience
• Design and execute outbound playbooks : cold email, LinkedIn, DMs, and partner campaigns
• Support creation of media assets (1-pagers, Looms, decks) to convert early adopters
• Operational Systems : Stand up shared drives, CRM pipelines, ad accounts, and reporting systems for each new venture
• Manage variable compensation structures, NDAs, term sheets, and onboarding templates
• Ensure all IP, contracts, and budgets are in compliance with MV standards
• Investor & Customer Interface : Support preparation for presell pitches, customer demos, and investor updates
• Maintain founder accountability through weekly scorecards and KPIs
• Protect Martell Ventures' brand and Dan Martell's reputation by ensuring products are validated before public launches

Who You Are

What Success Looks Like

Why Join Us

Compensation : Competitive base + performance bonuses + equity participation in incubated ventures

Location : Kelowna, BC

Reports to : Managing Partner, Martell Ventures

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