Marketing Director, Homewood Health Centre & The Residence

Job Number : J0522-0575

Job Title :

Marketing Director, Homewood Health Centre & The Residence

Job Type : Perm F / T

City, Province, Country :

Guelph, Ontario, Canada

Job Category : Sales and Marketing

Open Positions :

Make a difference in a growing, innovative mental health organization and centre of excellence in people-centered care. Work with supportive colleagues who are passionate about improving lives and champions for quality and continuous learning.

Position Summary

As our Marketing Director for Homewood Health Centre and The Residence, you will be an integral part of a collaborative team focused on delivering seamless services and programs to our clients and customers. If you are looking for a company that is constantly moving forward in pursuit of successful outcomes, get ready to love it here!

Please note that this role currently does not have any direct reports.

What you'll be doing

• Develop and execute marketing strategies and focused campaigns for facilities, products and services
• Execute B2B and B2C demand generation strategies to grow occupancy and business performance
• Monitor performance and market impact of campaigns and meet regularly with operations teams to review strategies, performance and opportunities
• Develop and maintain communication materials, content and promotional information
• Support marketing needs for sales presentations on Homewood products and services to customers and prospects as well for internal education and communication
• Identify opportunities for participation in trade shows, conferences and marketing events
• Own the marketing plan and supporting documentation for key products and services including : product definition, target market, competitive positioning, brand(s), key features / benefits, communication points, pricing, channels and go to market approach
• Ensure coherence in associated marketing materials, online properties and marketing communications
• Lead formal product review process and support development of new or key products and services
• Analyze market needs, trends, opportunity sizing and competitive environment across key segments / targets to guide marketing strategies and campaigns, in response to market conditions and the natural evolution of products and services
• Identify significant factors affecting demand for mental health services with key customers / segments
• Monitor and report on product performance
• Lead and / or participate in organizational projects that may arise for key products / opportunities

What we're looking for

As part of our commitment to the health and safety of our patients, staff and community from COVID-19, subject to any accommodation required by applicable human rights legislation, Homewood Health Centre requires that all staff have received all required doses of a COVID-19 vaccine approved by Health Canada.

Why work with us

Homewood Health is Canada's largest and leading service provider for medically focused, evidence-based treatment of mental health and addiction disorders. Our organizational culture values service excellence, integrity, collaboration and innovation. Our people make a difference!As an equal opportunity employer, Homewood Health is committed to employment accessibility, diversity, equity and inclusion. For this reason, we encourage applications from members of equity-seeking groups including women, racialized and indigenous communities, persons with disabilities, and persons of all sexual orientations and gender identities / expressions.

Join us at Homewood Health™ and be part of a diverse team helping Canadians live healthier, more productive and fulfilling lives.