Activation Manager (Advocate)

About Impact.com

Impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award‑winning products—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—unify every type of partner into one integrated platform.

What You’ll Do

• Customer Activation & GTV Growth – Lead the identification and activation of existing impact.com customers for Advocate Community Expert programs, deliver compelling presentations and demos, and engage key accounts to present the Advocate opportunity.
• Collaboration – Partner with Customer Success Managers to support activation during business reviews and assist accounts showing retention risks where Advocate can provide a positive impact.
• Discovery & Use‑Case Development – Conduct discovery sessions to identify customer pain points related to community‑driven commerce and provide strategic recommendations for Advocate use cases and program design.
• Process Building – Contribute to developing a repeatable, global activation playbook and relay structured customer feedback to Product, Support, and Success teams.
• Support for Opportunities – Assist CSMs with Advocate‑specific discovery, objection handling, and business value validation without owning the sales process.

What You Bring

• Bachelor's degree or equivalent experience.
• Proven experience in customer activation, customer success, onboarding, or GTM enablement at a SaaS company.
• Strong presentation, storytelling, and demo abilities.
• Experience conducting customer discovery and aligning product capabilities with pain points.
• A strong understanding of ROI framing and value messaging.
• Experience using data to drive account strategy and proficiency with basic data analysis tools such as Salesforce and Google Sheets.
• Excellent cross‑functional collaboration skills and the ability to build relationships with diverse customers.
• High organization and comfort working in a fast‑paced, evolving product environment.

Nice to Have

• Experience activating customers on advocacy, community, ambassador, or affiliate programs.
• Background working with eCommerce brands or performance marketing teams.
• Familiarity with impact.com’s Performance product or similar platforms.
• Experience contributing to activation playbooks and go‑to‑market experimentation.
• Strong analytical ability to quantify customer opportunities and articulate ROI.
• Experience supporting unmanaged/SMB customer segments in a scalable environment.
• Familiarity with forecasting, building custom dashboards and reports, and CRMs (Salesforce ideally).

Salary and Benefits

Base salary: $100,000–$120,000 CAD + up to 25% variable commission per year. Eligibility for Restricted Stock Unit (RSU) grant.

Benefits:

• Health & prescription coverage, vision and dental care, virtual health care, out‑of‑country medical coverage.
• Life, short‑term disability, and long‑term disability insurance.
• Health Care Spending Account.
• Two Employee Assistance Programs.
• Flexible PTO and work‑life balance policy.
• Well‑being support: up to 12 covered therapy/coaching sessions per year and monthly gym reimbursement.
• RSU participation with a 3‑year vesting schedule.
• Free Coursera subscription and PXA courses.
• Generous parental leave: 26 weeks paid for the primary caregiver, 13 weeks paid for the secondary caregiver.
• Technology stipend and monthly internet allowance.

Equal Employment Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.