Description
Position at Gateway Casinos Corporate Office
Job Type : Full-Time
Salary Range : $55,352 - $69,190
The Gateway to Your Future
The Senior Marketing Analyst role calls for an engaged professional with a solid track record and strategic thinking. This role provides data and analytical support to the corporate and property marketing leaders in their planning and implementation of company-wide and site-specific marketing initiatives through data collection and analysis to inform decision making.
We Provide
- Full benefits package for full-time employees
- Retirement savings plan
- Exciting, supportive and fun work environment
- Family and friends discounts on travel, tech, food, beverage, and fitness
- Development and training opportunities
Key Responsibilities
Supports business, corporate and property marketing leaders by providing patron, marketing and player development reporting and analysis. Collects, analyzes, and interprets sufficient, competent, relevant, and useful data to provide a sound basis for strategic business decisions.Assists the corporate marketing team to develop and execute new marketing projects to achieve the company?s objectives regarding revenue, profitability, market share, and customer base.Examines marketing promotions and programs to identify opportunities to improve ROI, customer engagement and retention.Analyzes customers behavior and recommends changes to marketing offers, promotions and programs in collaboration with the marketing teamOversees timely production of promotions proformas and post analytics.Regularly synthesizes large amounts of data into actionable recommendations and presentations for management.Use exploratory data analysis techniques to identify meaningful relationships, patterns, or trends from complex data setsDrives innovative approaches to marketing analysis and data-driven decision makingWhat You Bring
Three or more years of analytical experience or equivalent combination of education and experienceUndergraduate degree in either Statistics, Business Analysis, Data Science, Finance, Mathematics, Economics, Business Administration or an equivalent combination of education and experienceStrong analytical skills required, including (but not exclusive to) statistical analytics, marketing studies, forecasting techniques, optimization analytics, financial modeling, and operation reviews.Proven track record of producing data-driven insights to support marketing initiativesDemonstrated proficiency in working with large datasets, both structured and unstructured dataWorking knowledge of SQL and understanding of data warehousing conceptsWorking knowledge of business intelligence software (IBM Cognos BI is preferred)Experience with CRM systems is an assetAdvanced knowledge of Excel including pivot tables and lookupsWorking knowledge of Microsoft Office Suite including Outlook, Word and PowerPointExcellent interpersonal, communication, organizational and multi-tasking skillsWillingness to learn with a superior capacity of understanding new concepts and mastering new skills quicklyUnderstanding of casino and / or hospitality environments is an assetWhy Work for Us?
Gateway celebrates and empowers our team members, who make it all possible. A career at Gateway means working with great people, being recognized for your unique contribution and career advancement opportunities across our 27 locations. Our employees thrive with ongoing training and leadership programs while working in a dynamic and fun environment. See for yourself what it?s like to be on a team that values your vision, skill and energy.
Get to Know Gateway
Gateway Casinos & Entertainment Limited (?Gateway?) is one of the largest and most diversified gaming and entertainment companies in Canada. Across its 27 gaming properties in British Columbia, Ontario and Edmonton, Alberta, Gateway currently employs approximately 8,648 people and boasts approximately 448 table games (including 49 poker tables), 13,887 slots, 85 restaurants and bars and 561 hotel rooms. Gateway is the service provider for the Central, Southwest and North gaming Bundles in Ontario, which includes 11 properties in their portfolio. A multi-pronged growth strategy has seen Gateway diversify and expand its product offering, including developing proprietary casino and restaurant brands, dramatically improving the gaming customer experience while attracting new customers. Some of Gateway's proprietary brands include Match Eatery & Public House, Atlas Steak + Fish and the new Halley's Club. In 2017, Gateway celebrated 25 years in the business of gaming and entertainment in Canada.