Job Summary

What is the opportunity?

As Marketing Coordinator with the RBC Wealth Management Canada Marketing team, you'll play a role in helping manage the administrative and operational execution of a wide variety of marketing projects. You will work closely with each of our marketing groups including our in-house creative agency, advisor websites, and social media teams to contribute, problem solve, manage workflow, and execute strategies.

The ideal candidate is detail oriented, proactive, client-centric and looking to join a fast-growing marketing team at RBC.

Job Description

What will you do?

• Assist with the build and launch of of Salesforce Marketing Cloud including owning the end-to-end process for new email campaigns (writing briefs, partnering with MarTech, testing, ensuring project milestones are met etc.)
• Work alongside our social media team in helping our investment advisors create and refine their social media presence on LinkedIn and Facebook for Business, adhering to regulatory and compliance requirements
• Assist in actioning website requests from investment advisors including new website creations, minor website changes and working closely with our vendors to ensure timely developments and fixes of any bug-related issues
• Assist with timely content creation and uploading within the social media middleware tool and website editor
• Assist with keyword research and analysis as required for ongoing SEO enhancements for both advisor websites and public corporate websites
• Work alongside our in-house creative agency in a range of initiatives including expanding our brand image gallery, creating a database of completed advertising jobs, and a competitive analysis

What do you need to succeed?

Must have

Nice to have

Job Skills

Communication, Computer Literacy, Detail-Oriented, Interpersonal Relationships, Listening Effectively, Personal Development, Taking Initiative