Digital Marketing Manager

7-Eleven Surrey, British Columbia, Canada

Overview

Join to apply for the Digital Marketing Manager role at 7-Eleven. Get AI-powered advice on this job and more exclusive features. Ready to be a key leader in Canada’s home delivery and digital growth? We have an exciting position at 7-Eleven Canada for you!

In this role, you'll develop and execute a variety of home delivery and digital initiatives that accelerate sales and traffic, and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers. You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada.

Responsibilities

• Home Delivery program lead
• Leads marketing strategy and initiatives to exponentially grow home delivery sales & traffic through the proprietary 7NOW home delivery app and third-party food delivery partnerships.
• Oversee P&L and financials to drive profitable home delivery growth, influencing merchandising, marketing and store operations.
• Identify and implement new strategic growth opportunities by strengthening business relationships with Third Party delivery, vendor partners and US teams.
• Collaborate cross-functionally with merchandising, product, store operations and US product and technology teams to enable growth opportunities.
• Oversee day-to-day marketing activities including product listings, promotions, advertising and communications to grow awareness of home delivery service to acquire customers and drive repeat purchases.
• Digital product lead
• Canada lead for digital product integration and strategically partner with US product team to enable digital transformation to meet Canada consumer needs.
• Ensure cross functional teams Canadianize and deliver services as needed to support launches and improvements for delivery and other digital programs to support store operations and customer experience.
• Demonstrate a customer obsessed ‘0’ error approach – for external and internal customers - ensuring that every digital product, program, and delivery menu has a formal test protocol before going live.
• Manage E-commerce for 7-Eleven Merchandise and SpeakOut Wireless.
• Work collaborative with operations lead to support sales building and insight driven growth through partner platforms and 7-eleven data.
• Responsible for measuring success of home delivery and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.
• Coaching and mentoring direct report, fostering a collaborative environment focused on growth and continuous improvement.
• Oversee home delivery budget and annual marketing planning to grow home delivery sales through strong customer acquisition and retention initiatives.
• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications

Salary range : CAD $90K – $120K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto.

For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.

Job details

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