Job Description
MISSION
The Director of Customer Insight & Analytics is responsible for establishing and managing Indigo’s Customer Health Dashboard, which enables the organization to track customer behaviour against established weekly and monthly targets. The Director of Customer Insight & Analytics will provide actionable insights on customer behaviour trends to support key processes, including the Marketing Communication Process, the Plum Loyalty Program Development Process, the Weekly Performance Management Process, and the annual Strategic Planning Process.
The Director of Customer Insight & Analytics will monitor and share insights on market trends with the Marketing Team and senior management, providing a comprehensive view of opportunities and challenges related to existing and potential customers.
As a key member of the Marketing Team, the Director of Customer Insight & Analytics will contribute to the development of Marketing Strategy and play an integral role in the Corporate Strategic Planning Process.
This role will also lead the development of a highly skilled and engaged Customer Analytics and Insight Team, fostering a culture of data-driven decision-making to support Indigo’s overall strategic goals.
KEY PERFORMANCE METRICS
- Internal customer's net promotor scores (within marketing and cross-functionally).
- Team engagement scores
KEY ACCOUNTABILITIES
Customer Health Reporting
Build Indigo Customer Health Dashboard and share weekly insight on progress vs. objectives and opportunities for corrective action.Deliver quarterly customer insight reviews to support ongoing strategic planning.Support functional leaders with insight-driven analysis and recommendations across customers, competitors, markets and categories.Maintain a strong partnership with IT to enhance the accuracy & breadth of dataStrategic Insight Support
Unlock strategic choices and joint business planning opportunities to drive incremental sales and category growth.Develop Indigo’s customer segmentation and ensure it is used and understood throughout the business.Internal & External Customer TrendsDeliver ongoing research priorities, brand health tracking, and macro-customer insights.Identify customer and business needs and adjust departmental and team objectives accordingly to maintain a high level of strategic foresight.Leverage analytical expertise data / system / business knowledge to answer and anticipate critical business questions and opportunities and deliver insights to the business in ways that make a significant impact.Inspiring Leadership
Coach and empower a team of Indigo growth analystsGive authentic feedback on performance and potentialEnsure all team members understand where they stand and have clear performance objectives aligned with Indigo and department goalsAccountable for the overall engagement, productivity, turnover & bench strength of the teamBuild excellent partnerships with leaders across the Marketing, Retail, e-commerce, and Merchandising teams; empower their teams with the data and insights required to make better business decisionsKEY RELATIONSHIPS
Reports to the Chief Marketing OfficerDirectly responds to customer health and behaviour-related insight requests from : Sr. Director of Loyalty, VP of Marketing Communication, Sr. Vice President of Retail, Sr. Director of indigo.ca, EVP & Chief Merchant.Supports, as relevant, the Director of Data Structure & IntegrityLiaises with external peers and experts in customer analytics and insights to continually build personal and organizational capability.Qualifications
A degree in Business Administration with a concentration in Business and Marketing Analytics or a degree in Data Science.A minimum of 7 years of progressively senior experience in roles focused on creating and communicating insights from customer behaviour data.Proven ability to recruit, inspire, and lead high-performing teams.Exceptional skills in analyzing and presenting customer data to surface meaningful insights.Strong passion for understanding and interpreting consumer behaviour.Demonstrated commitment to Indigo’s mission and alignment with our Guiding Principles.Additional Information
At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.
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