Associate Creative Director

Job Description

As the Associate Creative Director of our blue vertical, you lead creative campaign development for the Toronto Maple Leafs, Toronto Marlies, and Toronto Argonauts to create award-winning campaigns, immersive fan experiences, and new commercial opportunities.  Our team verticals build the brands from the inside out, from jerseys and team spaces to season launches and fan experiences.

This position requires innovative, creative leadership.  This vertical is positioned to take our team brands to new audiences by expertly crafting awareness and conversion-based campaigns.  The ACD will lead creative and campaign development from ticketing activations to virtual member experiences and requires an always curious attitude to connect with a new emerging fanbase.

This position demands expert collaboration.  This vertical is meant to be a leader in sport, an expert consultant in how brands, sports, and entertainment connect with fans + community.  This position will collaborate with front office, content, and digital experts, and be able to translate business problems into creative possibilities.

Position Type : 3 Month Full Time Contract

• Manage and foster a team of art directors, designers, and freelance writers to ensure career growth, training, and development.
• Convert brand and company objectives into creative opportunities through presentation decks and pitches, creating campaign frameworks for our design, content, and digital teams to intersect.
• Develop and approve tone, core language, and visual identity for all campaigns.
• Present concepts to internal and external clients for approval to ensure all creative meets the brief and creative standards.
• Ensures campaigns and campaign deliverables are on budget and schedule.
• Identify and develop an external roster of creators, photographers, and freelancers to help develop specialized campaigns.
• Review and proof all content and production materials to ensure campaign and brand consistency.
• Work with our brand strategy and commercial marketing leads to pitch and execute team-led campaigns.  You are the point person in the story and theme, curating looks across all mediums.
• Collaborate with our Experiential and PR teams to help on special live event branding and experiences.
• Work with game presentation to consult and assist on our in-arena experiences.
• Work with our product team to brainstorm and explore innovative, creative solutions that enhance the fan experience.
• Work with our Brand and Strategy team to maintain brand guidelines, developing brand governance, templates, and creative solutions to support the business.
• Collaborate with Retail and Front office to develop our Jersey strategy, On-field wear, and capsule collections.

Qualifications

Note : Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

Additional Information

Apply by : April 9, 2025

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have diftficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

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