Director, Business Development and Marketing – Not for Profit

Responsibilities :

• Create and execute marketing campaigns for workshops, resources, and new product launches.
• Optimize website content and offers to boost sales.
• Deliver strategic objectives into detailed marketing initiatives, ensuring precise performance metrics are in place to measure success.
• Oversee the production and distribution of all branded marketing materials.
• Collaborate with senior leaders to hone and articulate the organization’s unique value proposition into the overall company brand
• Plan and manage the marketing and sales budget.
• Partner with senior management to design metrics and analytical tools for strategic insights on various revenue channels, including reports on retention, the market, consumer behaviors, and other necessary metrics.
• Engage with external parties or consultants as necessary.
• Manage SEO / SEM, email, social media, and advertising campaigns.
• Support key accounts and distributors to meet sales targets.
• Manage event planning for annual meeting, including the design of booths, venue booking etc.
• Oversees all marketing related projects, ensuring timely and efficient completion.
• Develop and execute a strategy to maximize member participation, satisfaction and benefits.
• Enhance website use and member engagement through targeted initiatives.
• Oversee the production of newsletters, bulletins, emails, web articles, and member events.
• Ensure efficient processes for developing new and revised member materials.
• Manage member renewal and reinstatement processes, suggesting policy revisions as needed.
• Collaborate with and support key stakeholders on new products and improvements based on market research and customer feedback.
• Inspire and lead the marketing team to deliver top performance and reliable results. Mentor junior team members to achieve marketing and organizational goals.
• Implement new policies, process improvement and streamline workflows to maximize marketing resource efficiency.

Required Skills and Knowledge :

• Exceptional communication skills, both written and verbal.
• Strong technical acumen and computer skills, including with MS Project, Word, PowerPoint and Excel.
• Strong understanding of web-based tools, including social media, CRM and CMS.
• Excellent problem-solving skills, including the ability to do research, analyze and think strategically.
• Exceptional project management skills with a track record of delivering on time and within budget with a high degree of attention to detail, despite managing multiple priorities.
• Strong interpersonal skills, tact, time management skills, and flexibility.
• Proven expertise in driving impactful digital marketing campaigns, copywriting and graphic design.
• Ability to create comprehensive creative briefs or communications materials.
• Ability to travel within North America up to 6 times a year.

Education and Experience :

• A University degree in Marketing or a related field is required.
• Minimum 5 years of relevant experience, including the training, mentorship and management of a team.
• Proven track record of success in business development with the public sector.
14 days ago