The Director Sales Enablement Canada is a critical leadership role responsible for driving both the strategic effectiveness and executional readiness of our sales organization across varied go-to-market models. Acting as a hybrid of Sales Excellence and Enablement this role ensures that sales teams are equipped aligned and high-performing translating strategy into action through tools processes and capability building.
Working closely with the Commercial and Growth teams this role balances strategic accountability for sales process design and CRM adoption with a practical focus on field enablement onboarding and performance coaching. The role also has responsibility for leading and developing the Business Intelligence / Market Intelligence team ensuring market and customer insights inform decision-making and drive competitive advantage.
Key Responsibilities
Strategic Leadership
- Partner with the Vice Presidents of Sales on the BU operating model design aligned with corporate frameworks and tailored to Canadian market needs.
- Embed and sustain sales methodologies (e.g. Challenger) across teams ensuring relevance across direct indirect and hybrid sales motions.
- Lead the implementation and adoption and BU-level governance of CRM tools including change management and data hygiene initiatives.
- Develop and lead sales performance frameworks including KPI definitions productivity metrics and performance dashboards.
- Partner with BU Sales Marketing and Product teams to optimize pipeline health (incl cross selling opportunities) lead-to-order cycle forecasting accuracy and territory / account planning. Lead and develop the Business Intelligence / Market Intelligence team ensuring delivery of market intelligence customer insights analytics and demand planning to inform strategy and performance management.
- Participate in Quarterly Business Reviews and strategic planning sessions to assess risk identify commercial levers and surface sales execution opportunities. Represent the Canadian BU on Corporate Sales Excellence council.
Executional Enablement
Build and manage scalable onboarding and continuous learning programs for all sales roles (inside outside and hybrid).Develop and maintain a Sales Manager Development Playbook to enhance frontline leadership coaching and accountability.Lead the creation curation and deployment of sales tools collateral and job aids in collaboration with Marketing and Product teams.Coordinate and execute sales readiness programs for product launches market expansions or commercial pivots.Partner with HR to ensure sales competencies career pathing and performance management frameworks are integrated into the sales talent lifecycle.Create feedback loops with the field to continuously iterate enablement materials and delivery methods (digital live blended).Ensure content and training programs reinforce company brand values and culture.Key Collaboration Partners
Canadian Sales Leaders (Field Inside Strategic Accounts)Marketing Product and Pricing teamsHR Business Partners and Talent DevelopmentCommercial Finance and Business IntelligenceCorporate Sales Excellence and CRM teamsQualifications : Experience
10 years of progressive experience in B2B sales sales enablement or commercial operations ideally with exposure to varied Go-to-market models.Minimum 23 years in a sales leadership or commercial strategy role.Proven track record in improving field sales performance through structured programs and change initiatives.Experience working in a matrixed cross-functional environment and aligning business unit needs with enterprise priorities.Capabilities
Strong project management skills; able to manage multiple initiatives with clarity and accountability.Excellent communicator and storyteller with strong stakeholder influence including executive-level presentations.Deep understanding of CRM systems and tools sales enablement platforms and analytics tools.Expertise in adult learning methodologies and instructional design principles.Strong analytical and business acumen; capable of translating performance data into practical action plans.Education & Other Requirements
Bachelors degree in Business Communications or a related field (MBA or relevant advanced degree is an asset).Certification or formal training in sales methodologies (Challenger SPIN MEDDIC) is preferred.Familiarity with knowledge management systems and digital learning platforms.Ability to travel within Canada and to U.S. headquarters as needed (estimated 3040%).Why Join Us
This role offers the opportunity to shape and elevate the commercial impact of a national salesforce while staying closely connected to the field. Youll bring together the what of strategy and the how of enablementcreating a high-impact role that accelerates growth and drives consistent measurable outcomes.
Additional Information :
Cornerstone Building Brands Canada is committed to an inclusive equitable and accessible workplace. We encourage applications from all qualified candidates including those with disabilities. We will accommodate applicants needs upon request throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require. Information received relating to accommodation will be addressed confidentially.
Remote Work : Yes
Employment Type : Full-time
Key Skills
Business Development,Sales Experience,Direct Sales,Marketing,SAAS,Hotel Experience,Management Experience,Revenue Management,Salesforce,Sales Management,Enterprise Sales,negotiation
Experience : years
Vacancy : 1