Vice President, Brand, Events & Partnerships

We are banking at another level.

Choosing BDC as your employer means working in a healthy inclusive and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently to fuel the success of Canadian entrepreneurs.

Choosing BDC as your employer also means:

• Flexible and competitive benefits including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions a Defined Benefit Pension Plan a $750 wellness and health care spending account to name a few

• In addition to paid vacation each year five personal days sick days as necessary and our offices are closed from December 25 to January 1

• A hybrid work model that truly balances work and personal life

• Opportunities for learning training and development and much more...

Explore the BDC Way in our Culture Book

POSITION OVERVIEW

The VicePresident Brand Events & Partnerships (VP)is a strategic leadership role responsible for driving the companys growth through innovative event management strategic partnerships effective field marketing initiatives and impactful branding strategies. This role requires a visionary leader with a proventrack recordin creating and executing high-impact eventsidentifying developing and fostering strong partnerships and relationships leading dynamic field marketing strategies and elevating the companys brand presence through creative campaigns and modern media approachesleveragingthe AI opportunities.

The VP leads a team of experienced regional and national partnerships and marketing managers branding professionals and events specialists all guided by the desire to build positive relationships with organizations strengthen the companys brand identity and create memorable experiences for clients and future clients.

CHALLENGES TO BE MET

• Develop and implement a comprehensive strategy for events partnerships field marketing and branding that aligns with BDCs overall marketing and businessobjectives.

• Oversee the execution of campaigns digital transformation and creative content development.

• Identifyandleveragestrategic partnerships increasing BDCs awareness and visibility advising executive team on key strategic partnerships.

• Oversee a solid governance around the banks partnership management practice andmaintaina 360 view of all partners at BDC.

• Build a regional partnership strategy in support of the regional priorities for enabling BDC to deliver more financinginvestmentand advice in collaboration with not-for profits membership organizations associations and regional financial institutions.

• Work collaboratively with other BDC functions to develop andmaintainpositive relationships in diverse and underserved communities across Canada.

• Lead the development and planning of sponsorship programs aligned with BDCs brand and business developmentobjectivesin its various markets.

• Provide direction for the proper management of internal and external events to ensure smooth operation and maximize exposure (i.e. Small Business Week webinars etc.).

• Oversee the planning and execution of results-driven multichannel marketing campaigns that support BDCs brand building and lead generation across the country.

• Manage effectively in a partnership mindset our Agency of record; ensure proper understanding of corporate and business strategies and infuse innovation in ways of working and producing materials.

• Work with the business leadership team toidentifydevelopand implement allappropriate marketingcommunications strategies and programs to achieve national and regionalobjectives.

• Lead the development of performing marketing materials across all channels including emails apps presentations videos etc.

• Ensure alignment of marketing campaigns with other communications initiatives to maximize impact (advertising lead generation public relations event planning).

• Oversee the development and negotiation of effective partnership agreements including KPIs and terms of collaboration.

• Establish andmonitorkey performance indicators (KPIs) to measure the effectiveness of events partnerships and field marketing data-driveninsights tooptimizestrategiesandtactics.

• Lead and mentor teams of high performing individuals fostering a culture of continuous learning and improvement.

WHAT WE ARE LOOKING FOR

• Bachelors degree in marketing business or related disciplines

• Fifteen years of business experience with a minimum of seven years in a senior management role

• Extensive experience in event management partnerships fieldmarketingand brand strategy including the development and execution of impactful branding initiatives

• Delivered high impact partnership results with experience at developing and negotiating partnership and sponsorship agreements

• Highly effective relationship building skills including interpersonal networking; ability toleverageand communicate effectively with diverse audiences

• Critical problem-solving and analytical skills

• Impeccable businessjudgement

• Strong leadership and team management skills

• Excellent communicationskills

• Proficient in both official languages (English and French) verbal and written

Proudly one of Canadas Top 100 Employers and one of Canadas Best Diversity Employers we are committed to fostering a diverse equitable inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application please do not hesitate to contact us at .

While we appreciate all applications we advise that only the candidates selected to participate in the recruitment process will be contacted.