Business Unit, Marketing Manager

OPTEL is one of the world’s leading providers of traceability systems. Our mission: to use innovative technologies to build a better world through responsible capitalism.OPTEL’s renowned solutions ensure the quality of health products and help combat the counterfeiting of medications and medical devices worldwide. The company also adapts its technologies across various industries—from healthcare to smart manufacturing and beyond—so that all can benefit from global traceability. OPTEL’s expertise empowers industries to measure, inspect, control, and track a wide range of elements to improve product quality and promote more responsible resource use.

Summary
As a Business Unit Marketing Manager at Optel, you will lead the development and execution of the marketing strategy for your assigned product line, ensuring alignment with global marketing objectives. You will be the primary point of contact for Business Unit leaders, collaborating closely with Product Management, Demand Generation, Regional Growth Marketers, and Sales Teams to integrate marketing priorities with business goals. Your role will drive the creation of solution-specific messaging, go-to-market strategies, content development to maximize market impact and revenue growth.

You will be responsible for defining and communicating product positioning, narratives, and key messaging that articulate Business value proposition. You will ensure cross-functional collaboration to maintain cohesive branding, optimize lead generation efforts and strategy, and drive measurable results. Your insights into market trends, competition, and customer needs will be instrumental in shaping marketing strategies that enhance Optel’s presence and influence in key industries.

Key Responsibilities

• Develop and Drive go-to-market strategy, messaging frameworks, and brand positioning specific to the business unit across key regions and customer segments.
• Define and refine product positioning, value propositions, and key narratives to effectively communicate the business unit’s offerings across all marketing channels.
• Collaborate with the Demand Generation team to create targeted campaigns that drive lead generation, pipeline acceleration, and customer engagement.
• Work closely with the sales team to develop compelling sales enablement materials, including presentations, brochures, and case studies, ensuring alignment with customer needs.
• Work closely with the sales team and product managers to align campaigns with the commercial pipeline and product roadmap.
• Oversee the creation of thought leadership content, PR initiatives, and external communications related to the business unit, maintaining brand consistency and strategic focus.
• Identify and analyze new market opportunities, competitor activities, and industry trends to inform marketing strategies and ensure a competitive advantage.
• Support event marketing efforts, including trade shows, and speaking engagements, by providing strategic input and ensuring consistent messaging.
• Manage marketing budgets for the business unit, ensuring efficient allocation of resources aligned with strategy.
• Own the following traction channels: Content Marketing, Speaking engagement, Targeted outreach, Webinars, Sponsorship-Membership, PR.

Required Skills

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).
• Strong expertise in brand positioning, messaging, and go-to-market strategy across multiple regions and business units.
• Guide content creation and ensure the message is impactful.
• Experience in managing PR and corporate communication efforts to enhance brand visibility and reputation.
• Proficiency in marketing automation platforms (e.g., Pardot) and CRM (e.g., Salesforce).
• Strong visionary skills.
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams and executive stakeholders.
• Strategic thinker with a creative approach.
• Bilingualism in English and French (content writing in English, interactions with global clients, etc.).

What We Offer:

• Competitive salary
• Compensation plan
• Flexible hours
• Virtual health clinic and employee assistance program
• Group and dental insurance starting on day one
• Group RRSP with employer contribution from day one
• On-site perks (free parking and electric car charging, free coffee and fruit)
• Global organization with a presence on several continents

OPTEL is an equal opportunity employer. We believe diversity is essential to fostering innovation and creativity. We welcome and encourage applications from individuals of all backgrounds, cultures, gender identities, sexual orientations, abilities, ages, and beliefs. We are committed to providing a fair and inclusive recruitment process where every candidate is evaluated solely on their qualifications, skills, and potential. At OPTEL, each employee’s unique perspective contributes to our collective success, and we celebrate the richness that diversity brings to our team.

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