Head of User Acquisition

Marketing Full Time Ottawa, ON Hybrid $120,000 - $145,000 CAD per year

RVezy is an innovative travel experience company that brings aspiring vacationers and RV owners together. Founded in 2016, we provide a platform for motorhome and travel trailer rentals available across Canada and the United States.

RVezy serves tens of thousands of hosts and guests across North America, and you will be helping ensure they have a safe, secure, and enjoyable experience throughout each RV rental. We have a tight-knit team that has meaningful relationships with one another. To see how we started, check out our pitch on Dragon’s Den. Since then, we have grown exponentially, and our three-year revenue increased 286%, as mentioned in the Globe and Mail’s : Canada's Top Growing Companies 2023.

Over the past 12–18 months, RVezy has undergone a significant operational reset—moving from substantial losses to a profitable, EBITDA-positive business. With that foundation in place, we now have clear, ambitious, and attainable OKRs, with user acquisition as a core pillar of our next stage of growth.

Head of User Acquisition

This is a senior, hands‑on role reporting directly to the CEO and working in close partnership on growth strategy, investment decisions, and execution priorities tied to company OKRs. This is not a brand-only or purely strategic role. The successful candidate will work directly in data, platforms, and tools while setting and executing the acquisition strategy.

This is a new, critical leadership role as we scale responsibly and profitably.

Key responsibilities

Own the end-to-end user acquisition strategy aligned to company OKRs

Lead paid acquisition performance, including agency management

Drive non-paid growth through SEO, organic search, and LLM-based discovery

Own growth analytics, attribution modeling, and experimentation

Direct lifecycle, promotional, and transactional communications in partnership with product marketing

Lead supply-side acquisition in support of overall company growth objectives

Scale output through the use of AI tools and short-term contractors rather than large teams

Qualifications

Competencies, skills, and attributes :

Demonstrated ownership of user acquisition or growth outcomes

Strong analytical mindset with deep attribution and performance literacy

Experience scaling both paid and non-paid acquisition channels

Clear understanding of modern SEO and AI-era discovery

Comfort working directly in ad platforms, analytics tools, and dashboards

Ability to clearly articulate actions taken and measurable results achieved

Hands‑on, execution‑focused approach with a bias toward action

Comfortable operating in a lean, high‑leverage environment with clear accountability

Strong partnership mindset, including working closely with the CEO

Have experience growing a two‑sided marketplace

Have led acquisition efforts during or following a profitability‑focused reset

Have used AI tools to meaningfully increase output or efficiency

Enjoy building durable, defensible growth systems rather than short‑term wins

This role may not be for you if :

You prefer focusing primarily on brand awareness rather than measurable acquisition outcomes

You enjoy high‑level strategy but don't want to be hands‑on in platforms, data, and experimentation

You rely on large teams or heavy resourcing to drive results

You're uncomfortable with clear ownership, accountability, or direct partnership with the CEO

You're looking for a slower‑paced environment with less emphasis on iteration and performance

Location

The role will require you to work from our office in Centretown 2‑3 days per week.

RVezy stock options (we believe every colleague should be an owner).

Fifteen paid vacation days with extra time off over the winter holidays.

Health and dental benefits from day one.

Bonus plan connected to company goals

One paid weeklong RV rental trip every year.

Opportunities to attend festivals, concerts, and RV shows across Canada and the U.S.

Frequent social events and a steady supply of coffee and snacks in the office.

Dog‑friendly work environment in the Ottawa office.

Flexible work hours and a relaxed dress code.

Company laptop and equipment provided.

How to apply

Want to stand out? At RVezy, we’re looking for someone who is willing to go that extra mile, so we’re asking you to do a little more than just click the “Apply Now” button.

Go to RVezy.com and create an account.

Click “Rent an RV” and search Yellowknife. Using the filters at the top of the page, select “Drivable” as the RV type and find the RV with the title RVezy Elite.

When you’re on the listing, scroll toward the bottom and find “Ask a Question.”

In the message to the owner, introduce yourself and tell us about a time you went camping (or share another outdoor or travel experience) and tell us why you would be a great fit for the position. We want to get to know you! Enter whatever dates and location you please.

Then just submit your resume with the rest of the application as normal.

We use artificial intelligence–enabled tools to assist with certain aspects of our hiring process, such as reviewing applications. These tools are designed to support our team, not replace human judgment. Final hiring decisions are always made by people.

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