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Head - On Air Promotions & Communication, Sony SAB
Head - On Air Promotions & Communication, Sony SABSony Pictures • Austin, QC, CA
Head - On Air Promotions & Communication, Sony SAB

Head - On Air Promotions & Communication, Sony SAB

Sony Pictures • Austin, QC, CA
15 days ago
Job type
  • Full-time
Job description

Career Opportunities : Head - On Air Promotions & Communication, Sony SAB (3372)

Job Description : Head – On-Air Promotions (OAP)

Position : Head – On-Air Promotions

Department : OAP

Reports To : Business Head – SAB

Team Size : Approx 10

Role Overview

The Head of On-Air Promotions (OAP) will lead the creative and strategic vision for Sony SAB’s on-air communication. This senior leadership role is responsible for conceptualizing, producing, and delivering high-impact launch and sustenance promos that drive viewership, strengthen brand identity, and attract new audiences to existing and upcoming shows. The role demands a seasoned creative strategist with broadcast expertise, strong storytelling instincts, and the ability to manage a high-performing OAP team.

Key Responsibilities

1. Promo Strategy & Creative Leadership

  • Own and drive the end-to-end on-air creative strategy for all shows—new launches, tentpoles, movies, special events, and ongoing programming.
  • Develop compelling promo campaigns that resonate with SAB’s brand values and audience expectations.
  • Ensure all creatives align with channel positioning, brand tone, and content strategy.

2. Campaign Development (Launch & Sustenance)

  • Conceptualize impactful launch campaigns that build anticipation and drive premiere ratings.
  • Design consistent sustenance promo plans to maintain viewership throughout a show's lifecycle.
  • Innovate with formats—teasers, character spots, narrative promos, short-form, long-form, IP-led visual ideas, and branded creative assets.

    • 3. Team Leadership & Workflow Management

  • Lead, mentor, and inspire a 10-member OAP team, fostering creativity, accountability, and high performance.
  • Manage project timelines, resource allocation, and production pipelines to deliver high-quality outputs.
  • Encourage collaboration across writing, editing, design, and production units.

    • 4. Cross-Functional Collaboration

  • Work closely with programming, marketing, digital, scheduling, and research teams for insights and alignment.
  • Collaborate with external agencies, production houses, and voice-over artists to enhance creative output.
  • Coordinate with channel leadership to ensure cohesive brand communication across platforms.

    • 5. Viewership & Brand Impact

  • Continuously evaluate promo performance and optimize messaging for improved tune-in and reach.
  • Champion new creative trends, innovations, and storytelling styles to elevate the channel’s on-air identity.

    • 6. Quality Control & Brand Consistency

  • Oversee the final cut of all promos, ensuring excellence in storytelling, editing, graphics, and sound design.
  • Maintain a strong brand voice and visual identity across all materials.

    • Qualifications & Experience

  • 15–20 years of experience in broadcast media, TV promotion, or on-air creative roles.
  • Proven experience leading OAP / Creative teams in a TV network or major OTT platform.
  • Strong understanding of GEC (General Entertainment Channel) landscape and audience behaviour.
  • Expertise in promo conceptualization, storytelling, production, and editing workflows.
  • Ability to handle multiple projects with tight deadlines in a dynamic environment.
  • Exceptional leadership, communication, and creative direction skills.

    • Key Skills

  • Creative Strategy & Promo Direction
  • Storytelling & Scriptwriting
  • Ratings Analysis & Data-Informed Creativity
  • Project & Stakeholder Management
  • Brand Communication

    • Success Measures (KPIs)

  • Impactful launch ratings for new shows
  • Sustained viewership growth for existing shows
  • High-quality creative outputs delivered within timelines
  • Effective team performance and skill development
  • Improved brand perception and consistency across OAP assets

    • Professional Attributes

  • Relevant understanding of the industry & business
  • Takes Initiative / Energizes others with his / her passion
  • Proactively seeks newer and better ways of operating
  • Displays "Can Do" energy / Is resourceful and persistent in overcoming obstacles
  • Demonstrates accountability and is decisive in taking prudent risks / Stretches to take risks that he / she believes in
  • Takes responsibility for failures and learns from them / Suggests improvements
  • Is comfortable taking hard calls and making decisions for own area
  • Empowers the team and supports new ideas and data
  • Requires minimal supervision and direction
  • Is a strong team player, owns & celebrates success of the team or a team member
  • Strives for excellence as an individual and as a team member
  • Anticipates & proactively drives change
  • Challenges status quo & pushes persistently for change, simplification & speed
  • Is respected & inspires respect
  • Is a willing listener / Frequently leverages others ideas to improve own work area
  • Operates with unyielding Integrity
  • Collaborates with others in an open and transparent manner
  • Does not hesitate to give timely and honest feedback

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