Senior Analyst, Digital Marketing Optimization & Insights

Job Description

As a Senior Analyst, Digital Marketing Optimization & Insights, you will support the development of digital marketing campaign reporting and all aspects of the digital experiencefor Global Wealth and Asset Management. Gather and analyze data from a variety of sources, including Domo, Adobe Analytics, Adobe Target, and Decibel; report on campaign performance and digital experiences; and trainmarketing business stakeholders to use reporting tools. Working closely with the Manager of Digital Marketing Optimization & Insights, you will serve as a lead or support team member depending on the initiative.

Responsibilities :

Build dashboards and analyze web performance for business users across business lines, financial products, and geographies

Clearly communicate campaign outcomes and recommendations to marketing teams and other business partners

Provide training on analytic concepts and tools and assist and guide stakeholders in their reporting duties

Promptly respond to daily ad hoc reporting requests and questions

Maintain and improve campaign tracking processes to enable clear analysis and tie campaigns to business goals

Analyze data to deliver UI / UX insights on various digital touchpoints

Manage internal relationships across functional areas and geographic segments

Stay up to date on web analytic tools and trends

Maintain and create documentation for analytic terms, tools, measurement plans, and processes

Translate business users’ reporting needs to technical requirements to deploy new analytic implementations and campaign tracking functionality

Job Requirements :

Minimum of a bachelor’s degree in a quantitative / technical field or 5+ years work experience in a quantitative field

Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.)

Experience with web analytic and BI data visualization tools (Domo, Adobe Analytics, Power BI, Tableau, Qlik, etc.)

Ability to work under deadlines

Strong organizational, communication, and time management skills

Competencies :

Creative and innovative problem solver with a solution-oriented approach

Internal drive and ability to continuously advance skills through new tools and areas of expertise

Interest in responding quickly to client requests and proactively anticipating needs

Ability to build and maintain strong relationships at all levels of an organization

Demonstrated capability to alternate between working independentlywith limited support from manager, responding well to direction, and collaborating within a team environment

Ability to prioritize tasksand handle time effectively

Flexible to change and responding regularly to similar yet distinct ad hoc requests across teams

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife / JohnHancock, we embrace our diversity. We strive to attract,developandretaina workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin,colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers toprovideequal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent withapplicable laws and Manulife / John Hancock policies. To request a reasonable accommodation in the application process, contact

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Toronto, Ontario

Salary range is expected to be between

70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education / training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption / surrogacy and wellness benefits, and employee / family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.