Director, Content & Communications
BC Cancer FoundationVancouver, British Columbia, CanadaYou’re a talented strategist with a proven history of building successful communications plans for complex, dynamic organizations. Your impressive project management skills ensure plans are carried out and maintain momentum. Highly collaborative, you enjoy connecting with stakeholders to gather insights, explore needs, facilitate decisions, and maintain engagement.
Building and mentoring high-performing communications teams is one of your strengths. You know how to harness the power of deeply meaningful stories, world-class thought leadership and truly collaborative stakeholder relationships, to inspire action and accelerate change.
We’re pleased to partner with BC Cancer Foundation (BCCF) in their search for a Director, Content and Communications. This role is responsible for leading the team, building content capabilities, and creating compelling, on-brand and highly relevant communications for BCCF’s owned and earned channels.
About BC Cancer Foundation
With over 90 employees working dispersed across 5 sites, the BC Cancer Foundation (BCCF) – the fundraising partner of BC Cancer – is one of the largest non-profit organizations in British Columbia. They engage with more than 100,000 donors and communities to inspire philanthropic investment in BC Cancer and partner with some of the world’s leading researchers, oncologists and care providers to advance research and elevate care for all British Columbians.
About the workplace
This is a full-time hybrid role that requires working 3 days a week in the Vancouver, BC office after the initial in-office training period (4 weeks max.) is complete.
BC Cancer Foundation has implemented a mandatory vaccination policy requiring that all staff who work in any of our physical workplaces must be fully vaccinated against COVID-19. Considerations and reasonable accommodation can be taken upon request and will be discussed on a case-by-case basis.
About the role
- Develop an integrated communications strategy that aligns with organization priorities. Identify opportunities to elevate BCCF’s profile and deepen community connections across B.C. while proactively managing reputational risks
- Lead the development of BCCF’s content strategy and calendar, finding meaningful ways through diverse storytelling to create human connections, communicate the tangible impact of philanthropy, and empower audiences to go beyond belief
- Oversee the creation of PR go-to-market strategies. Support the development of deeper media and influencer relationships, and ensure proactive engagement across the province
- Guide and execute an executive thought leadership plan via OpEds, events, social media and earned media. Ensure consistent messaging with a strong point of view
- Lead the development and execution of BCCF’s social media strategy, elevating engagement with BCCF, Tour de Cure, Workout to Conquer Cancer and Cypress Challenge communities
- Analyze, understand and respond to trending topics. Work with the digital team to better understand online content performance, leverage SEO insights and best position content
- Guide the team as they create highly effective and on-brand content assets, including magazines, blogs, webpages, social media, videos, presentations, speaking notes, and audio / podcasts
- Partner with the BC Cancer communications team, aligning on external efforts and engaging PHSA staff
- Build internal capabilities and drive continuous improvement in Content and Communications by proactively optimizing processes and tools
- Be responsible for ensuring projects are completed on time and align with BCCF editorial standards
- Identify current and future gaps within the team structure and partner with the Chief Marketing Officer on resource planning
- Provide coaching and mentorship to the team, supporting their learning, development and growth paths
- Monitor and analyze metrics, such as reach, engagement, and conversion rates, to measure effectiveness and make data-driven improvements
- Stay up to date with industry trends and emerging communications technologies to identify innovative marketing communications opportunities
The salary range offered for this role is $110,000 - $130,000 with a comprehensive benefits package that includes 5 weeks of paid vacation, paid time off over Christmas, participation in the Municipal Pension Plan, extended health, dental, paramedical coverage with 100% of premiums paid by the company, 2% incentive program and access to the Foundation’s professional development budget.
About you
About Smart, Savvy + Associates
Smart, Savvy + Associates is a recruitment agency that's dedicated to helping you find marketing, communications and creative professionals at all levels, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of the industry and work diligently to connect you with best-in-class talent.
How to Apply :
To express interest in this position, please apply via our Recruitment Partner, Smart, Savvy + Associates :