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Marketing Campaign Specialist

Marketing Campaign Specialist

Abell Pest ControlEtobicoke, ON M9W5B4, CAN
30+ days ago
Salary
CA$28.00 hourly
Job type
  • Full-time
Job description

Key Responsibilities :

  • Collaborate with internal teams to enhance existing marketing campaigns and create new ones aimed at increasing revenue and customer loyalty.
  • Utilize marketing automation tools such as Dynamics 365 CRM, Emfluence, and other platforms to develop data-driven, multi-channel campaigns that deliver measurable ROI.
  • Lead strategies that manage the volume, quality, and frequency of marketing touchpoints across channels, including email, direct mail, mobile apps, and digital sources, to optimize brand awareness and sales conversions.
  • Identify high-potential market segments to drive brand growth and revenue through new initiatives.
  • Enhance the customer onboarding experience to boost loyalty and retention.
  • Develop communication strategies that leverage Abell's extensive knowledge base to better serve our customers.

Qualifications :

  • Degree or diploma in business, marketing, advertising, or a related field.
  • 3+ years of experience managing direct marketing campaigns, including data management, direct mail, email, and digital advertising.
  • Proven experience with marketing automation platforms such as Microsoft Dynamics, Emfluence, Salesforce, or similar tools.
  • Strong analytical, project management, and problem-solving skills.
  • Excellent organizational and multitasking abilities.
  • Proficiency in MS Office Suite, especially Excel.
  • Ability to diplomatically influence decision-makers using research and data-driven insights.
  • A team player with a relentless focus on driving results.
  • Fluent in English; French communication skills are an asset.