Vice President Marketing

Company Overview :

Made Better isn’t just a claim; it’s our Dare promise.

Dare has been a proudly Canadian, family-owned company since 1889. Throughout our long history, we’ve created some of the most loved brands in the country including Bear Paws cookies, REALFRUIT gummies, Breton crackers, Melba Toast and many more. For over 130 years we had been located in the Kitchener area since the family’s original store opened in 1892. We are now head quartered in Cambridge Ontario and we’ve expanded our roots far beyond. With eight manufacturing plants and over 1400 employees, Dare is part of the fabric of Canada.

At Dare our dedicated team works passionately to uphold our tradition of excellence, innovation and quality in every aspect of our operations. Our state-of-the-art facilities utilize advanced technology to ensure consistency and quality while meeting the evolving needs of our consumers and customers.

About the role :

The Vice President, Marketing and Innovation R&D is a key member of the Dare Executive Team and is accountable for brand portfolio strategy and end to end commercial impact - from consumer insight and innovation through demand creation, retail activation, and P&L delivery. You will shape the long term vision and strategic vision for our North American brand portfolio, build a future ready marketing organization, and partner with Sales, Finance, and Supply Chain, to deliver sustainable, profitable growth in a swift and nimble fashion.

Responsibilities :

Strategy, P&L Ownership & Portfolio Leadership

• Own brand portfolio strategy and the marketing P&L; align investment choices to growth bets across categories, cohorts, and channels.
• Build a multi year roadmap focused on category growth drivers, brand health, and penetration; transform the org to be digitally enabled and data driven.
• Lead annual and long range planning (AOP / LRP), portfolio pricing, mix management, and budget stewardship (A&M and retail media).

Consumer, Insights & Analytics

Innovation & Renovation

Integrated Marketing, Media & Creative Excellence

Commercialization, Category & Shopper Marketing

Digital & eCommerce

Leadership, Talent & Ways of Working

Key Deliverables

XX% year two survival, on time and on budget.

What we are looking for :

Additional Notes :

Total Rewards Package

Our Total Rewards package reflects the investment we make in our employees to help them and their families achieve their well-being goals. Total Rewards at Dare Foods includes a competitive base salary, comprehensive health and wellness benefits and retirement programs. In addition, we offer paid time off, career development opportunities as well as reward and recognition programs.

At Dare Foods Limited , we are dedicated to creating an inclusive, accessible, equal-opportunity environment that welcomes all individuals from all backgrounds because we know it will make our company a better place to work. Requests for accommodation due to a disability (visible or invisible, temporary or permanent) can be made at any stage of application and employment.

Qualified candidates can submit their resume, in confidence, to Lori Hansford or Charles M. Lennox, Mandrake Management Consultants via email : hansford@mandrake.ca or cmlennox@mandrake.ca

We want to thank all candidates in advance for their interest; only those candidates selected for an interview will be contacted.

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