Area Sales Manager

Key Responsibilities

Business Development

• Prospect and pursue new business opportunities in the corporate, government, sports and SMERF segments to grow customer base
• Work with travel partners constantly to remain top of mind for accommodation needs
• Create a lead generation funnel and convert sales leads
• Develop and conduct persuasive verbal sales presentations to prospective clients
• Respond to Requests for Proposals in a timely manner
• Manage existing accounts for the properties through follow-ups and regular sales visits
• Manage and regularly update accounts database and business details efficiently
• Coordinate site inspections for community and hotel events
• Know the local markets and perform a yearly SWOT analysis
• Achieve and surpass revenue quotas on a monthly and yearly basis
• Engage in networking activities inside and outside the hotel to secure new business
• Maximize rates and NOI using ROI templates

Business Solicitation

• Organize sales blitzes within local area and out of town
• Travel locally to conduct sales calls, promote the hotels and review competition
• Represent hotels at trade shows, exhibits and community events
• Carry out telemarketing sales, mail-outs and local advertising
• Negotiate and maximize up-selling and cross-selling opportunities across departments
• Quote and negotiate prices within established parameters
• Prepare and issue contracts and addendums as needed

Relationship Management

• Identify key decision makers of sales accounts and build strong business relationships
• Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue
• Act as a liaison between the hotel and groups, ensuring smooth execution of group stay
• Support hotel service personnel and relationship strategy to drive customer loyalty
• Provide exceptional customer service and knowledge of hotel facilities to potential clients
• Develop relationships within the community to expand client base

Qualifications

• Experience in hotel regional sales and/or related field will be an advantage
• Strong organizational, time management and multitasking skills
• Excellent written and verbal communication abilities and interpersonal skills
• Ability to work well both independently and as part of a team.
• Proficiency in Google Workspace, Microsoft Office, POS and hotel property management systems
• Bachelor's degree in hospitality, business, or related field. Hospitality experience in lieu of degree will be considered.
• Ability to travel occasionally to hotel properties (25% travel)
• Hours of work may vary based on the demands of the position

To apply, please submit your resume and cover letter detailing your relevant experience and interest in this role. We look forward to hearing from you!

Thank you for your interest in the Area Sales Manager position. Due to the high volume of applications, we regret to inform you that we are unable to respond to each applicant individually. Please know that we are carefully reviewing all submissions and will reach out to those selected for further consideration. We value the time and effort you invested into your application and we encourage you to apply for future openings that match your skills and experience.

Application Form

Upload resume (accepted formats: pdf, doc, docx)

• Hotel & Convention Centre 1104 11 Avenue S.E.
  Box 5160
  High River, AB
  T1V 1M4