AI Specialist- SEO

Proudly Canadian. Driven by Purpose. Rooted in Care.

Join a national team where people purpose and community come first. Western Financial Group was named a 2025 Top Insurance Employer by Insurance Business Canada and is home to more than 2300 team members supporting over one million customers across 200 locations across Canada.

AI SEO Specialist - Remote (Canada)

As an AI SEO Specialist you are responsible for developing and executing advanced AIpowered search engine optimization strategies that enhance organic visibility improve conversions and futureproof Westerns discoverability across emerging AIdriven search platforms. This role blends technical SEO expertise with innovative AI tools to drive meaningful business growth.

Here is what a typical day looks like

• Content Strategy & Information Architecture : Designing frameworks and taxonomies (ontologies) to make content easy to find manage and reuse across multiple platforms (websites chatbots voice assistants etc.).
• Content Creation & Optimization : Guiding the creation of AI-ready content that uses clear logical formatting (headings lists data markup) and adheres to specific guidelines and brand voice to ensure quality accuracy and SEO performance
• Lead the development and execution of AIpowered SEO strategies to drive organic traffic and conversions
• Optimize website structure and onpage elements (meta tags headings schema internal linking) using AIdriven insights.
• Use AI tools to automate SEO tasks such as rank tracking technical audits and performance reporting.
• Leverage AI platforms for keyword research competitive analysis and backlink strategy development.
• Monitor keyword trends user search behavior and changing AI search engine patterns
• Analyze customer behavior and conversion barriers using tools like Lucky Orange and Google Analytics to inform SEO and CRO initiatives

The value you bring

Role Details

Why Western

Westerns people-first culture grounded in our guiding principles of Truthfulness Fairness Value and Loyalty is recognized across Canada and strengthened by our commitment to wellness flexibility and meaningful community impact.

Highlights include :

Our Commitment to Inclusion :

At Western we strive to create an accessible equitable and inclusive workplace where everyone feels valued and can thrive. As an equal opportunity employer we encourage applicants of all backgrounds to apply even if your experience doesnt perfectly match every qualification. If you need assistance or an accommodation during the hiring process please contact or visit our Careers page.

Our Human First Hiring Approach :

We do not use artificial intelligence to screen assess or select applicants. All applications are personally reviewed by Westerns Talent Acquisition Consultants. As part of our hiring process we use standardized scientifically validated skills assessments (nonAI) and all results are reviewed by our hiring team.

Ready to Apply

If making a meaningful impact in your community and growing your career in a supportive purposedriven environment excite you wed love to hear from you.

Required Experience :

IC

Key Skills

Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Conversion Optimization,HTML5,SEM,Google Search Console,SEO,Omniture,Wordpress

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 70000 - 85000