Marketing Associate

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We are seeking a Marketing Associate to join our small but dynamic marketing team in support of cross-functional project management and execution of all marketing initiatives to support all lines of business. As a Marketing Associate, you'll play a crucial role in driving our brand’s presence and engagement across platforms, including a strong presence in the digital landscape. You'll have the opportunity to blend creativity with data-driven strategies to elevate our social media, content marketing, and traditional marketing efforts.

Key Responsibilities

• Social Media Management: Develop, implement, and optimize social media strategies across platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Social Media Management: Focus on creating engaging content such as product/service benefits, partnership engagements, industry trends, customer success stories, and other relevant content.
• Social Media Management: Leverage metrics to optimize campaigns and continue refining to achieve optimum results.

Content Marketing

• Create engaging and relevant content for blogs, newsletters, and social media channels.
• Use AI writing assistants and content optimization tools to enhance content quality and SEO performance.
• Effective use of email marketing for all lines of business.

Campaign Management

• Plan, build, and execute marketing campaigns across various channels, including digital, social media, traditional advertising, and events.
• Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
• Ensure leads are shared with the appropriate teams in a timely manner.

Project Management

• Manage and work with the marketing team to ensure all projects are delivered error-free with a high degree of quality, on time, and within budget.
• Coordinate with all internal business units and partners to ensure the marketing team has all relevant information and assets to execute the campaigns.
• Act as a liaison between internal business units and the marketing team to accommodate requests and changes.
• Develop working knowledge of each department and their critical functions.
• Integrate priority projects and initiatives to provide cohesive execution and resource deployment.
• Align all departments to consistently demonstrate brand compliance and commitment to corporate programs.

Team Leadership

• Provide guidance and support to the marketing team.
• Collaborate with cross-functional teams, such as sales and divisional leaders, to align marketing efforts with overall business goals.

Administrative Support

• Monitor, manage, and respond to reviews on various platforms for all businesses.
• Source and manage relationships with various vendors.
• Support the team with various daily tasks.
• Manage and deliver various ad hoc projects and requests.
• Perform other tasks as required.

Additional Responsibilities

• Growth Marketing
• Brand Management
• Social Media Marketing
• Data Analysis & Google Analytics
• Content Strategy & SEO
• Marketing Communications

Preferred Skills And Qualifications

• Bachelor's degree (or equivalent) in marketing, business, public relations, or a related field.
• 3-5+ Years of experience in Marketing.
• Proficiency with online marketing, social media strategy, and platforms.
• Proven success in developing marketing plans and campaigns.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mindset with an eye for creativity.
• Experience with Pay-Per-Click (PPC) ads and expertise in SEO and SEM.
• Experience with marketing automation and CRM tools.
• Willingness to travel.
• In-office work ONLY