Head of Marketing

Overview

Salary Range: $80,000 – $120,000 CAD (based on experience)

Weston Forest is planning ahead for a Head of Marketing to lead and execute our end-to-end marketing strategy across brand, product, and customer engagement, with a focus on building the company’s marketing foundation across brand, product, go-to-market, and customer engagement.

This is a hands-on, builder role designed for a B2B marketing leader who is comfortable working close to operations, products, and customers. The role acts as a true commercial partner to Sales, ensuring marketing efforts support real-world selling, operational realities, and growth priorities.

Reporting Structure

• Direct Report: Vice President of Sales – Canada
• Dotted-Line Report: Vice President of Sales – U.S.
• Direct Reports: None initially

The Opportunity

As Head of Marketing, you’ll own the development of Weston Forest’s marketing foundation, including:

• Brand positioning and messaging across markets, segments, and channels
• Product hierarchy and portfolio marketing across lumber, packaging, and industrial wood products
• Sales enablement tools such as product sheets, presentations, case studies, and pitch materials
• Trade show and industry event strategy, from planning through execution
• Digital and B2B social media presence grounded in authentic operational and customer stories

This role acts as a true extension of the sales team, balancing long-term brand building with near-term commercial impact.

What You’ll Be Responsible For

• Defining and owning Weston Forest’s brand positioning and messaging framework
• Translating complex product and operational detail into clear, customer-friendly narratives
• Leading go-to-market efforts for new products, services, and capabilities
• Ensuring brand consistency across collateral, digital channels, trade shows, and customer touchpoints
• Capturing real content from facilities, yards, customers, and the field — not generic marketing language
• Managing relationships with external brand, creative, and digital agencies
• Collaborating closely with sales, operations, and supply chain to ensure marketing reflects reality

Who This Role Is For

You are a practical, B2B-oriented marketing leader who has experience marketing physical, industrial products, not just services or software.

You:

• Have experience in building materials, manufacturing, or industrial environments
• Are comfortable owning everything from strategy to execution
• Enjoy building structure and clarity from the ground up
• Act as a commercial partner to sales
• Bring energy, curiosity, and a bias toward action

Experience & Tools

• Bachelor’s degree in Marketing, Business, or related field
• Proven B2B marketing experience within industrial products, manufacturing, or building materials
• Strong background in brand, product marketing, and sales enablement
• Experience working with external agencies
• Comfortable with tools such as Salesforce Account Engagement (Pardot), ZoomInfo, email marketing platforms, analytics tools, and Canva
• Full-time, onsite role based in Brampton and/or operational facilities
• Regular interaction with manufacturing, warehouse, and yard environments
• Occasional travel to customer sites, facilities, trade shows, and industry events

Weston Forest – You’ll Love Doing Business with Us

Who We Are

Weston Forest is more than a distributor and remanufacturer of lumber products — we are a trusted partner committed to empowering your success. With roots as a family business dating back to 1953, we have grown into a dynamic, award-winning organization serving customers across North America. Our story is defined by trusted partnerships with industry leaders, national recognition as a top employer, and a deep passion for people, processes, and sustainable growth.

At Weston Forest, we specialize in lumber, panels, custom wood packaging, and specialty products, serving customers across North America and beyond. From construction and industrial applications to packaging and distribution, our diverse product lines support a wide range of industries.

But what truly sets us apart isn’t just what we deliver — it’s how we deliver it. Our team is known for reliability, creativity, and a relentless focus on solving problems for our customers. We believe in building strong partnerships based on trust, service, and innovation.

From our roots as a local lumber supplier to becoming one of North America’s leading distributors, Weston Forest has grown by living our values — every day, in everything we do.

We help our partners excel by focusing on three core pillars of our business:

• Build: We empower you to build with confidence, knowing that we’re providing you the right materials for your job. Our extensive inventory includes industrial hardwood and softwood lumber, versatile panel products, and specialty materials – truly, we’ve got it all.
• Package: We enable you to package smarter with custom designed solutions. We ensure your package is designed to protect, comply, and perform. From industrial crating to pallets, reels, and custom packaging, we bring a variety of packaging solutions to meet your precise needs.
• Deliver: We help you deliver efficiently with custom logistics solutions designed around your business. Through Weston360, our 3PL service, and robust inventory management programs, we streamline supply chain from end to end.

At Weston Forest, our Vision is simple: to be the right partner for our employees, customers, and suppliers. Collaboration is at the heart of everything we do — we focus on building lasting relationships rather than just completing transactions.

Our Mission is clear: as a trusted partner, our purpose is to anticipate and respond to stakeholder needs with impactful solutions. We are proactive in creating value, always seeking to meet challenges with integrity, innovation, and responsiveness.

Our Driving Force is empowering our people, customers, and suppliers by offering unique capabilities that go beyond products. Through our expertise, service, and technology, we create opportunities for success and growth across our networks.

Our values are the foundation of how we operate every day:

• People and Safety – results matter, but people matter more — and their safety comes first.
• Entrepreneurial spirit – always improving and innovating.
• Integrity – we do what we say.
• Growth – inspiring personal and professional development.
• Partnership – your success is our success.
• Community – more than just a place to work.

Equal Opportunity Employer

Weston Forest Products, (“the Company”), is proud to be an equal opportunity employer. We are committed to an inclusive, barrier-free recruitment process and work environment. Please advise Human Resources of any accommodations that are required. Any information regarding accommodation will be treated as confidential.