Head of Demand Generation

Head of Demand Generation at Martell Media

Salary : $300,000 CAD

Location : Kelowna, BC (In-Office Only)

About the Role

As the strategic owner and primary driver of demand generation across Martell Media, SaaS Academy, and Pink Skirt Project, you will transform attention into MQLs and revenue, operating with both strategic clarity and hands‑on execution. You’ll own campaigns, funnels, analytics, and channel performance end‑to‑end, building operating systems, sequencing, and rhythms that enable compounding growth. Your mandate is simple : build and scale demand generation without diluting the brand. Every initiative must be integrated, revenue‑aligned, and strategically sequenced.

What You’ll Do

• Demand Generation Systems
• Own the end‑to‑end demand‑generation engine for Martell Media, SaaS Academy, and Pink Skirt Project.
• Deliver consistent, predictable, and scalable MQL production across all channels with clear targets tied to pipeline and revenue.
• Take full ownership of funnels, lead flows, nurture paths, reporting, and channel analytics with ongoing optimization and KPI management.
• Reinforce channel performance with disciplined tracking of CPL, conversion rate, view‑through, click‑through, MQL‑to‑opportunity, and retention metrics.
• Deploy channel‑specific operating systems across YT, IG, LI, TT, email, newsletter, and SMS that multiply reach, quality, and monetization.
• Content and Channel Acceleration
• Scale distribution across top platforms with high‑velocity content cycles and rapid iteration loops.
• Strengthen channel messaging and positioning to ensure cohesion across all launches, programs, and campaigns.
• Partner with creative, writing, design, and video teams to maximize output and keep every surface on‑brand and on‑message.
• Implement disciplined channel testing frameworks and continuously raise the bar on formats, conversion rates, and engagement quality.
• Monetization and Revenue Enablement
• Turn audience growth into revenue by building integrated monetization flows tied directly to MQL quality and lead‑to‑customer conversion.
• Identify conversion gaps and operationalize solutions that move core metrics.
• Align marketing sequencing and prioritization to support launch calendars and program‑level revenue targets.
• Ensure every marketing motion contributes to measurable pipeline, impacting MQL production, CPL efficiency, funnel conversion, and revenue contribution.

What You Bring

Success Looks Like (First 120 Days)

You establish a fast, integrated demand‑generation engine that increases MQLs, improves monetization, and strengthens core channel metrics across Martell Media, SaaS Academy, and Pink Skirt Project.

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