Marketing Director - Luxury Resale

Description

Strategic Marketing Leadership
Develop and execute an integrated marketing strategy aligned with business goals across brand, digital, engagement, and retail touchpoints. Translate company objectives into clear plans, campaigns, and priorities.

Team Leadership & Collaboration
Build, mentor, and lead a high-performing marketing team. Partner closely with the CEO and senior executives on brand evolution and digital experience, and collaborate cross-functionally with retail, merchandising, operations, and creative partners.

Digital Marketing & Performance Oversight
Own digital performance across paid channels, analytics, and funnel optimization. Drive growth in traffic, acquisition, retention, and conversion through data-informed decision-making.

Brand & Creative Direction
Guide the creation of high-quality content, campaigns, and visuals. Ensure consistency in tone, storytelling, and brand expression across all platforms while maintaining a premium, fashion-forward aesthetic.

Budgeting, Planning & Reporting
Manage marketing budgets and resource allocation. Establish clear KPIs, lead reporting on channel performance and customer insights, and present results and recommendations to the executive team.

Retail & Customer Experience Integration
Ensure marketing initiatives support store traffic, customer lifecycle goals, and a seamless online-to-offline experience. Maintain visibility into store activity, customer sentiment, and evolving retail needs.

Community, Events & Partnerships
Support and grow events, partnerships, influencer relationships, and PR opportunities that strengthen brand awareness and deepen customer engagement. Spend time in stores and at events to stay closely connected to the community.

Requirements

• 6–10 years of progressive marketing leadership experience

• Proven ability to develop and execute strategic marketing plans

• Experience leading and developing multidisciplinary teams

• Strong digital marketing and performance analytics expertise

• Excellent communication, presentation, and stakeholder management skills

• Comfort operating in a fast-paced, high-growth environment

• Deep understanding of the fashion, retail, or luxury consumer

• Omnichannel retail experience

• Background in brand building or creative leadership

• Familiarity with Shopify or similar e-commerce platforms

• Experience working closely with founders or executive leadership teams

Corporate Culture

• Competitive compensation package

• Extended health benefits (full-time employees)

• Employer-supported retirement savings program

• Flexible scheduling options

• Three weeks paid vacation

• An inspiring work environment where creativity, innovation, and team spirit are celebrated