Sr Revenue Growth Manager

Reporting to the Director of Market Development, the position’s principal objective is to lead the development and execution of revenue growth strategy, including short- and long-term strategic plans and analytics for Price, Pack, Mix, and Trade to drive top and bottom-line growth. The position offers a unique experience not found within any other Sales function because of the high degree of interaction with sales, brand, finance, and insights teams within the organization.

Key Responsibilities

• Define and drive the agenda for the overarching Net Revenue Management strategic growth framework for the company.
• Define a multiyear strategy to realize Net Sales and Gross Margin in a sustainable and consistent manner in collaboration with Marketing, Sales, and Finance (Inclusive, but not limited to; pricing slopes, pricing role in market, price positioning, portfolio pricing, role of trade, trade planning, trade optimization, etc.)
• Develops tools to enhance and integrate descriptive and predictive demand and financial analytics to optimize and streamline pricing scenario development and decision-making process. Owns software, spreadsheets, models, and other programs used to assist in price decisions
• Partner with Brand and MS&P teams to define the role of pricing in categories, ensure alignment to brand objectives and consideration of competitive pricing and promo strategies
• Lead communication and alignment to sales and marketing organizations on development, execution, and review of pricing actions including development of “selling stories” for sales team for all pricing actions
• Responsible for analysis, execution, and score carding of strategic pricing recommendations (base, incremental, EDLP (Every Day Low Price) etc.) in addition to pricing strategy for innovation for select brands within our portfolio
• Identify where to unlock opportunities for Price, Pack, Mix and Trade at National and Customer levels. Lead recommendations for customer specific trade optimization solutions in partnership with MS&P to sales.
• Lead evaluation and improve trade promotion analysis through building capabilities and offering recommendations to deliver greater ROI’s driving topline sales while optimizing trade spend.
• Develop and execute Customer Segmentation Strategy balancing internal metrics, growth potential, and size of customer to drive the role of trade at a customer and role of the customer for the organization
• Lead development and refinement of channel strategy pricing guardrails and processes, including actively involved in pricing exception decisions
• Recruit, hire, and develop a team with collective expertise to manage all strategic, operational, tactical, and administrative elements of revenue growth management within a highly collaborative environment
• Potential responsibility to include meeting with select retail customers to discuss RGM initiatives
• Serve as a Canadian point of contact for RGM-related elements of the SAP / TPM rollout
• Collaborate with the US RGM teams to leverage plans and tools

Key Qualifications