Director, Product Marketing

Named #4 startup in Canada for 2024, Hiive is a fintech / marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies. Thanks to our industry-leading technology and best-in-class capital markets team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

As Director, Product Marketing at Hiive, you’ll be responsible for defining and driving the product marketing strategy across our platform. You’ll lead a team and work cross-functionally to position Hiive as the go-to solution for secondary market innovation.

In This Role, Your Responsibilities Will Include

• Owning Hiive’s product marketing function, from positioning and messaging to launch strategy and market adoption.
• Developing and leading GTM strategies for new product initiatives, working closely with Product, Capital Markets, and Growth teams.
• Conducting deep user and market research to shape product messaging and drive differentiation.
• Overseeing positioning strategies to optimize adoption and user acquisition.
• Leading competitive intelligence efforts to inform product and sales strategies.
• Driving the creation of high-impact content, including case studies, whitepapers, and user enablement materials.
• Partnering with Growth Marketing to develop campaigns that fuel pipeline growth.

Required Skills

Preferred Skills

Compensation, Benefits, & Perks

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

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