Digital Marketing Specialist

We’re looking for candidates with a passion for digital marketing, social and eCommerce and has a proven track record for driving high customer growth through social channels, paid advertising and SEO. The ideal candidate is a strong storyteller (visual and written) who can elevate our digital presence while engaging and converting customers across the funnel.

Paid Media

• Ensure success of paid advertising campaigns on Google Search and Display
• Liaise with creative team through the creative development process, from brief to asset delivery, across campaigns
• Write strong, punchy copy that connects with new audiences
• Develop creative recommendations, based on the asset library and what will perform
• Partner with eCommerce to elevate cohesive storytelling across the digital customer journey - traffic from ads is welcomed by landing pages and supports brand discovery and the shopping experience
• Closely monitor competitive landscape and develop concept and story boards
• Stay up to date with advertising trends, best practices, tools and emerging platforms
• Analyze ad performance, top and bottom performers, to develop data-driven iterations
• Report on campaign performance (weekly, monthly, quarterly) to keep stakeholders informed
• Implement test strategy, in partnership with digital agency
• Produce shot lists for upcoming photo & video shoots to ensure the right visuals are captured to drive channel performance

SEO

• Develop and implement SEO initiative
• Ensure success of SEO initiatives across the site (on-page content & technical)
• Help strategize and develop content for blog posts, white papers, and sales assets
• Perform accurate and thorough keyword research and analysis using various tools: Google Adwords, Trends, BrightEdge, SEMrush, Moz, etc.
• Write and review site copy before it goes live to ensure all SEO best practices, content optimization and conversion optimization have been implemented
• Create and execute actionable recommendations for on-page optimization
• Issue development tickets and manage workflow for technical SEO
• Monitor performance metrics to understand organic search performance across Canadian and US websites

Social Media

• Ensure success of paid campaigns on Facebook, Instagram and other
• Work closely with the sales team to understand our ideal customer
• Help strategize and run our social media networks and campaigns
• Experiment with different types of content on our social channels and track results
• Devise a strategy to improve on the current social media strategy and processes
• Help create additional buyer personas based sales feedback

Qualifications & Requirements

• 3-5 years of relevant professional experience
• Experience managing Google ad campaigns
• Left brain: Excellent understanding of data analysis tools as well tools like Excel
• 2-3 years of Web analytics experience
• Right brain: work samples that highlight your storytelling talents: writing, storyboards and any visual campaign work
• Test & learn mindset
• In-platform experience with the following programs or equivalents: Google Ads, Google Analytics, Google Tag Manager, Facebook Business Manager. Google Adwords certification is a plus
• Ability to manage multiple projects and changing priorities effectively
• Excellent interpersonal and relationship building skills
• Agile and flexible with regards to changing priorities and business needs and in working with diverse teams and people
• Keen to take on new opportunities and challenges, with a passion to continue to develop and grow

What we offer

• Be a part of a fast-paced, exciting new business
• Comprehensive benefits plan (health, dental, vision)
• Kitchen stocked with coffee and tea and fresh fruit
• Casual and open office
• Professional development opportunities
• Hybrid model of work from home & office (office location is on campbell heights in Surrey)

Qualified candidates are invited to submit their resumes in confidence to info@altrolabels.com.