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Digital Content Specialist
Digital Content SpecialistShannex Incorporated • Halifax, Nova Scotia, Canada, CA
Digital Content Specialist

Digital Content Specialist

Shannex Incorporated • Halifax, Nova Scotia, Canada, CA
6 days ago
Job type
  • Full-time
  • Permanent
Job description

Job Number : J- Job Title : Digital Content Specialist Job Category : Brand (Marketing, Communications, Sales, Creative / Design, Brand Experience) Job Type : Permanent Full Time Date Posted : January 12, Closing Date : February 15, Number of Positions : 1

Job Description

If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.

We are searching for a Digital Content Specialist to join our Brand  team based in Halifax, Nova Scotia.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include :

  • Comprehensive health, vision, and dental benefits plan including an Employee and Family Assistance Program
  • Life, travel, and other insurances
  • Access to virtual healthcare 24 / 7 for FREE through the group health benefit plan
  • RRSP program (5% employer matching)
  • Vacation accrual (begins immediately) and travel insurance
  • Free onsite parking
  • Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
  • Access to continuing education and training through Shannex’s Centre of Excellence
  • Opportunities to be part of sector innovation and continuous improvement initiatives
  • Recognition and Rewards for service excellence and safety

About the Opportunity

  • Lead the implementation of an organizational content strategy, ensuring a balanced mix of content to ensure strategic priorities and content targets are achieved
  • Assess submitted and planned content to identify trends, gaps and opportunities (e.g. informing proactive content development or asset production to address core areas where we are not getting the types of desired content submitted)
  • Collaborate with others on the Brand Team (marketing, communications, sales, creative services, brand integrity) to ensure content is considered and developed for all departmental initiatives
  • Initiate the creation of engaging content such as blogs, articles, organic and boosted social media posts, e-newsletters, promotional emails, videos and more; ensuring content adheres to the brand standards, tone and energy, core differentiators and established key messages.
  • Establish a shared knowledge of the lifecycle of content, ensuring submitted content is considered for both short-term storytelling, scheduling for future publications, and integrated across evergreen platforms when appropriate.
  • Establish and achieve targets for each digital channel (subscribers, engagement, web referrals, growth, etc.)
  • Determine impact of digital content on strategic priorities and audience engagement, providing recommendations on opportunities for innovation and continuous improvement
  • About You

    In addition to placing high value on continuous improvement, collaboration and accountability, you bring :

  • A degree, diploma, certificate or equivalent training and experience in Communications, English, Journalism, Public Relations, Digital Marketing or a related field is required.
  • 1-3 years’ experience managing social media content and / or platforms (Facebook, Instagram, Linkedin, Twitter and Youtube are considered essential)
  • Knowledge of and comfort within digital Content Management, Automation Engagement and Data / Analytics Systems (e.g. Hootsuite, Wordpress, Simplycast, Google Analytics)
  • Proven ability to write compelling and error-free content for various digital platforms (including (Hootsuite, Wordpress, etc.)
  • Strong attention to detail and skills in presenting, time management and planning
  • Strong background in Data / Analytics (e.g. Google Analytics)
  • Driver’s License and access to vehicle
  • A passion for the healthcare sector and / or ensuring seniors have access to quality accommodations, services and care.
  • About Us

    Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since , Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health services, in partnership with Nova Scotia Health. For more information, visit .

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    Content Specialist • Halifax, Nova Scotia, Canada, CA

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