Digital Publisher – B2B, REDWOOD PUBLISHING RECRUITMENT

Digital Publisher – B2B

We have a unique opportunity for an experienced Digital Publisher from a B2B publishing background to work for a leading exhibition and conference organisation, elevating their digital B2B publication for a specialist global industry. This news platform provides essential news, knowledge and insight and is one of the fastest growing media outlets in its specialist subject area.

This role is initially a 6‑month fixed term contract and is a hybrid role with 3 days working in the office based on the Surrey / Hampshire border and 2 days from home.

Responsibilities

• Evolving and implementing the organisation’s publishing strategy, introducing new digital and print assets as well as being the driving force for future expansion plans.
• Responsibility for all digital operational marketing strategy.
• Overseeing external web development and SEO agency relationship to enhance the digital presence.
• Driving audience engagement across multiple locations utilising metrics and performance analytics to inform strategy.
• Managing and continually improving newsletter performance.
• Managing third‑party suppliers and agencies involved in the improvement and refinement of digital resources.
• Collaborating closely with the Editor to provide performance insight into content strategy and operational management of editorial resources.
• Audience profiling and research, including surveys and analytics.

Qualifications

The successful person will have demonstrable experience in digital marketing within B2B publishing, with a solid background in print media and magazine production. Experience in leading SEO / SEM, email marketing, social media and / or display advertising campaigns is required. A creative mindset is essential, with a talent for identifying target audiences and developing engaging digital campaigns, along with strong analytical skills and a deep understanding of website metrics (e.g. Google Analytics, NetInsight, etc.). Outstanding copywriting skills and a commitment to staying updated on the latest trends in online marketing are essential.

For further details, please send your CV and a short cover note to info@redwoodrecruitment.com .

Employment Details

This role is available now and early applications may be prioritised.

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