Talent.com
Social Media & Content Specialist

Social Media & Content Specialist

Smartrend Manufacturing GroupWinnipeg, Manitoba, Canada
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

SOCIAL MEDIA AND CONTENT SPECIALIST

WHO WE ARE

As one of Manitoba’s fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. through our various divisions, is increasing safety in the school bus industry and reducing emissions in the electric vehicle charge systems arena. We work on exciting, patented, innovative technology that impacts our environment.  What has remained constant throughout this compelling history of growth is our dedication to our customers, our team members, and to the values on which we built SMG :

  • People – our team is what makes us special
  • Passion – from our hearts and minds, demonstrated through our actions
  • Priority – we put the customer first, everyday, in everything we do
  • Partnership – with each other, our customers, and our suppliers

We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.

THE POSITION

The Social Media and Content Specialist is a highly motivated and creative individual with experience and enthusiasm for connecting with current and future customers. They share the company's mission for increased student safety, is a champion of our product, and are excited to get our message out. the passion for our illuminated safety technology comes through as he / she engages with our target market on a daily basis with the goal of building a large online community which ultimately leads to customers and advocates. The successful individual will have a strong command of the English language as they are also responsible for all written content used for marketing purposes.

HOW YOU WILL BE MAKING AN IMPACT

  • All things social - assist in strategy creation, deployment, and daily management to ensure growth objectives are met
  • Create a regular publishing schedule to promote our company's core message and generate leads
  • Define important social media KPIs
  • Manage and oversee social media content
  • Research new social media trends and hashtags
  • Create, organize, and execute all email marketing campaigns in Constant Contact to funnel qualified leads to sales team
  • Compose articles for industry publications and social media
  • Responsible for all written content for Smartrend Group of companies, with a focus on First Light Safety products
  • Assist with the development and on-going maintenance of SMG and First Light's website including content development and updates
  • Ensure that all brand communication elements are consistent, accurate, and reflective of current brand strategy and communication objectives
  • Assist in executing First Light's advertising strategy
  • Other projects as assigned by Management

    • WHAT SKILLS AND EXPERIENCE YOU REQUIRE

  • Degree in marketing, Business Administration, or equivalent
  • Minimum of 3 years demonstrated experience in social media, digital marketing and content creation
  • Strong experience in content writing creating engaging written content with a focus on storytelling
  • Experience working in Adobe Creative Suite (InDesign, illustrator, Photoshop, etc.)
  • High level of organizational skills, detail-oriented, and analytical
  • Professional and clear communication skills
  • An energetic, diligent work ethic
  • A history of innovation, creativity, and delivering results
  • Knowledge in photography and video editing is considered an asset
  • Experience in crafting effective email campaigns with personalization and automation is consider an asset
  • Understand the SEO best practices, keyword research, and how they apply to social media content
  • Comfortable working with analytics tools and using data to plan the social media calendar
  • Ability to work independently and take initiative
  • Must be able to travel through Canada and the US

    • THE BENEFITS OF BEING PART OF OUR TEAM

    Share with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction.  We offer an attractive benefits package for our team members including :

  • Competitive compensation package
  • Group insurance plan with health spending account
  • Paid Vacation
  • Company paid shutdown from Christmas to New Years
  • Matching RRSP program
  • Opportunities for career development in a dynamic, growing industry

    • We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.