Digital Content Writer

Job Details

Description

We are transforming how our Players engage with our games and brand in an increasingly digital world. You will be on a team that is driving the future of our business by enhancing WCLC's digital presence by delivering innovative solutions. Be a part of a team that is shaping the next chapter of digital excellence for WCLC and our Players.

We are looking for a Digital Content Writer to join our team. In this position, you will play a key role in shaping and delivering channel-appropriate content that supports digital player acquisition, lifecycle retention, cross-play and upsell initiatives, as well as campaigns and contests. This position is responsible for developing clear, consistent, and engaging messaging that aligns with organizational objectives and enhances the overall player experience.

Key Responsibilities:

• Write and edit marketing content for digital campaigns: email, web, push, app banners, paid media ads, and contests.
• Own the on-site and app content, including the tone, style, and messaging to ensure consistency across platforms working closely with our UX team.
• Plan and maintain a content calendar aligned with our marketing roadmap and strategic objectives.
• Partner with stakeholders (Marketing, Brand, Product, and Communications) to bring our Brand to life through new campaigns, games, and features through clear, compelling copy.
• Optimize and rewrite web content for clarity, engagement, and SEO value (working with our CMS).
• Develop and manage A/B and testing strategies.
• Translate complex product, legal, or gameplay language into player-friendly messaging.
• Ensure content accessibility and inclusivity principles are followed in digital assets.
• Manage all content on the WCLC Corporate website.
• Collaborate with Marketing, Product, and Brand to align content with lifecycle stages and campaign objectives.
• Define the overall content strategy across digital channels, ensuring alignment with player acquisition, retention, and monetization goals.
• Iterate on messaging and strategy based on campaign results, player feedback, and evolving business goals.

Role Responsibilities & Competencies

• 3–5+ years in a content writing, digital marketing, or editorial role, preferably with experience in eCommerce, gaming, or digital product environments.
• A strong portfolio of work that demonstrates channel-specific content (web, email, social, ads).
• Proven ability to write clear, engaging, conversion-focused copy.
• Familiarity with content performance data (CTR, engagement, SEO insights) and comfort evolving content based on results.
• Experience with content calendars, CMS tools, A/B testing platforms, and email systems is a strong asset.
• Passion for clear communication, customer-centricity, and digital innovation.

Who we are

You may not be very familiar with WCLC, but you’re almost certainly familiar with the products we help bring to players throughout the Prairie Provinces and the North every day; lottery games like LOTTO 6/49, SPORT SELECT, and dozens of instant scratch tickets.

WCLC is the non-profit organization authorized to manage, conduct, and operate lotteries – at retail and online – and other gaming-related activities for the governments of Alberta, Saskatchewan, and Manitoba as well as the Yukon, Northwest Territories, and Nunavut. We work closely with our provincial partners to bring a first-rate lottery experience to our players and meet their changing needs with new technology and tools.

We know it’s our people that make this possible, which is why we invest in building talented, adaptable, and accountable teams who are proud to live and work in our region. We’d love to talk to you about how you fit into that.

We offer a challenging, collaborative work environment, competitive benefits, and a good work-life balance.