Equipment Sales Representative (Government Accounts)

This is more than selling equipment; it is about owning a territory and growing it. As an Equipment Sales Representative, you’ll drive new equipment sales by building trusted customer relationships, delivering smart solutions, and expanding our presence with government and municipal partners.

Work Location: Winnipeg, MB; Saskatoon, SK; or Regina, SK.
Salary: $40,000 annually plus commission, with a fist-year earnings guarantee of $75,000 (base salary + guaranteed commission).
This role requires frequent travel within your assigned territory.

What You'll Do

• Build strong customer relationships through regular visits, clear communication, and a focus on their needs.
• Manage your schedule and pipeline to meet deadlines and deliver on commitments.
• Track market trends and work with the Sales/Operations Manager to set targets and shape strategy.
• Proactively generate leads, make cold calls, and close sales in your territory.
• Prepare quotes and collaborate with the GM of Sales to align pricing and terms.
• Maintain accurate records of customer data and sales activity in the CRM.

What You Bring

The ideal candidate will have prior sales experience and/or experience serving customers in the heavy equipment industry. Other requirements include:

• Experience selling to government/municipal customers a definite asset
• Familiar with a wide range of construction equipment and able to recommend appropriate solutions
• Confident in cold calling, building new business, and managing a busy schedule with competing priorities
• Proficient in CRM systems, quoting tools, and Microsoft Office, with strong problem-solving and decision-making skills
• Valid Class 5 driver’s license and willing to travel extensively throughout the assigned territory

This position is classified as an Individual Contributor role in SMS Equipment’s competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functional expertise).

At SMS Equipment, safety is one of our core values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks.

Pre-Employment Requirements

Candidates may be required to complete:

• Pre employment medical questionnaire
• Drug and Alcohol test
• 5-year commercial drivers abstract
• Credit and Criminal Record Check

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.

We thank all applicants for their interest. Only those selected to proceed to the next stage of the recruitment process will be contacted.

At SMS Equipment, the right partnership makes everything possible. We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

SMS Equipment offers rewarding careers in the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world-class quality in our product offerings and customer service. A few of the many benefits of working with SMS Equipment include competitive wages, comprehensive group benefits plan, and RRSP matching.