Marketing Manager

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer more productive and more profitable. For the first time ever safety operations and finance teams can manage their drivers vehicles equipment and fleet related spend in a single system. Combined with industry leading AI the Motive platform gives you complete visibility and control and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100000 customers from Fortune 500 enterprises to small businesses across a wide range of industries including transportation and logistics construction energy field service manufacturing agriculture food and beverage retail and the public sector.

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What Youll Do:

• Own the development and execution of Canada-specific marketing programs aligned to regional revenue and pipeline goals.
• Build strategic plans across Mid-Market and Enterprise segments that address regional opportunities competitive pressures and customer needs.
• Translate global campaign frameworks into localized Canada-ready programs that resonate in-market.
• Plan and run a mix of field events executive experiences trade shows partner activations and digital programs that drive qualified pipeline.
• Deliver multi-channel campaigns across email digital social and sales-aligned motions.
• Act as the primary marketing partner for regional Sales teams ensuring tight collaboration clear communication and strong follow-through.
• Lead local content creation including social posts event promotion landing pages and customer-facing assets.
• Support customer marketing initiatives that generate proof points case studies and advocacy.
• Collaborate with external PR partners to amplify Motives presence across Canada and reinforce our leadership in fleet safety compliance and operations.
• Build targeted segment-specific campaigns to generate high-intent leads and increase sales productivity.
• Ensure programs consistently align with sales priorities market dynamics and Canadas pipeline needs.
• Partner with Sales on pre- and post-event plays SDR follow-up and performance tracking.
• Track program performance using KPIs across leads SQOs pipeline ACV and influenced metrics.
• Provide insights and clear readouts during weekly monthly and quarterly business reviews.
• Continuously optimize programs based on data feedback and regional market signals.
• Oversee regional marketing budgets to ensure efficient impact-driven spending.
• Manage external vendors for events creative and production.
• Collaborate with key partners to develop joint programs that expand reach and pipeline creation.

What Were Looking For:

• 4 years of B2B field regional or demand generation marketing experience ideally in SaaS or enterprise technology.
• Proven track record of building and executing programs that drive measurable pipeline and revenue impact across Mid-Market and Enterprise segments.
• Strong understanding of sales cycles GTM motions regional dynamics across Canada and how to partner effectively with Sales leadership.
• Experience with Salesforce Marketo 6sense Tableau Asana and other modern marketing and AI-powered tools.
• Excellent communicator and collaborator with the ability to work cross-functionally across Sales Product Marketing Demand Gen Events and Partner Marketing.
• Analytical mindset with the ability to interpret data report on performance and optimize programs based on insights.
• Highly proactive resourceful and comfortable operating in a fast-paced high-growth environment.
• Fluency in French is a plus particularly for supporting customers and prospects in Quebec.
• Ability to travel within Canada (up to 30%) and occasionally to the US.
• Location: Toronto with an in-office expectation of 3 days per week.
• Interest in growing your career in a high-impact role with broad cross-functional exposure and ownership.

Creating a diverse and inclusive workplace is one of Motives core values. We are an equal opportunity employer and welcome people of different backgrounds experiences abilities and perspectives.

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The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.It is Motives policy to require that employees be authorized to receive access to Motive products and technology.