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Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. - 0116013

Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. - 0116013

S.i. SystemsWinnipeg
21 days ago
Job description

Our Vancouver client is seeking a Senior Content Strategist to assist the in-house Marketing team with content strategies including content audit, writing. -

18 months contract, Part time - maximum of 10-20 hours a week, depending on project requirements, and will work remote on an as- and when-requested basis

Must Have :

  • Content strategy and management : Minimum 7 years ’ recent experience in content strategy, content management, or a related field, with a proven track record of developing and executing successful content strategies.
  • Project management : Experience managing complex projects, including audits, content migrations, and multi-channel content initiatives.
  • Content structure and organization : Proficiency in information architecture, structured content, and taxonomy design
  • Editorial standards and compliance : Knowledge of accessibility standards (e.g., WCAG) and best practices in SEO, brand voice, and style consistency.
  • Technical familiarity : Working knowledge of content management systems (CMS), digital asset management (DAM) tools, and analytics platforms.
  • Cross-functional collaboration : Proven experience working with marketing, product, UX, and design teams to align content with organizational goals.
  • Analytical abilities : Strong skills in content auditing, performance analysis, and data-driven decision-making.
  • Strategic thinking : Ability to develop and articulate content strategies that support business objectives and improve user experience.
  • Degree in Communications, English, Marketing, or related field and / or post-secondary training in content strategy, user-centred design, or technical communication

Responsibilities :

1. Content audit and analysis

  • Conduct comprehensive audits of existing content across platforms.
  • Analyze content performance and user engagement metrics to identify gaps and opportunities.
  • Review content for brand alignment, accessibility, SEO, and readability.

    • 2. Content planning and strategy development

  • Develop content strategies aligned with organizational goals, brand guidelines, and user needs.
  • Identify target audiences and create audience personas to guide content creation.
  • Establish content governance, including workflow, approval processes, and editorial standards.

    • 3. Structured content and information architecture

  • Design and implement a structured content approach to enable content reuse across multiple platforms.
  • Organize information architecture to improve user experience and findability.
  • Create content models that support scalability and consistency.

    • 4. Content lifecycle management

  • Implement processes for content creation, review, updating, and archiving to ensure relevance and accuracy.
  • Define metrics for content effectiveness and manage content analytics to inform future strategies.

    • 5. Stakeholder collaboration and education

  • Collaborate with cross-functional teams (marketing, design, product) to align content with organizational goals.
  • Educate teams on content best practices, SEO, and accessibility standards to help build internal content expertise.

    • 6. Content accessibility and compliance

  • Ensure all content meets accessibility standards (such as WCAG) and complies with legal and regulatory requirements.
  • Recommend practices for making content more accessible across digital and print media.

    • 7. Performance measurement and reporting

  • Develop KPIs for content performance, engagement, conversion, and audience growth.
  • Create regular performance reports and recommendations to optimize content strategies.
  • Use data-driven insights to continuously improve content quality and relevance.