Senior Marketing Manager - Winery

Description

• Define and lead a cohesive, long-term marketing vision that strengthens brand equity and drives growth

• Translate the estate’s story, sense of place, and values into compelling, consistent marketing across all channels

• Develop and execute annual and seasonal marketing plans that support direct-to-consumer, retail, and hospitality experiences

• Oversee digital platforms, content, campaigns, and CRM to deepen engagement and loyalty

• Guide brand expression across on-site, online, and off-site touchpoints to ensure authenticity and excellence

• Use data and insight to refine strategy, measure impact, and continuously improve performance

• Lead agency and partner relationships with clarity, creativity, and accountability

• Collaborate closely with leadership and on-site teams to ensure marketing aligns with the guest journey

• Bring focus, structure, and momentum to the marketing function while nurturing a collaborative culture

Requirements

• 7+ years of senior marketing experience within lifestyle, hospitality, food & beverage, wine, or destination-driven brands

• Demonstrated ability to own strategy while remaining deeply involved in execution

• Strong digital fluency paired with brand and storytelling instinct

• Experience managing budgets, agencies, and complex, multi-channel initiatives

• Comfortable operating in a hands-on, entrepreneurial environment

• Post-secondary education in marketing, business, or a related discipline preferred

Who You Are:

• A thoughtful brand steward with a strong sense of integrity

• Collaborative, grounded, and confident without ego

• Energized by place-based brands and experience-led businesses

• Strategic, practical, and deeply accountable

• Motivated by long-term impact rather than short-term hype

Corporate Culture

• The chance to lead and shape an iconic brand at a meaningful point in its evolution

• High visibility and influence across the organization

• A setting where creativity, craft, and experience genuinely matter

• Competitive compensation aligned with experience and scope