Copywriter - CA

Location

Austin

Employment Type

Full time

Location Type

Remote

Department

Marketing

About the Role

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action across digital and offline channels. This role is for a writer who understands that words exist to perform —to generate leads, drive bids, increase conversions, and build trust at scale.

You should either :

Have agency experience writing conversion-driven copy, or

Have in-house brand or growth experience producing copy tied to measurable business outcomes.

You’ll work closely with designers, marketers, product partners, and sales teams to turn strategy into language that is simple, credible, and effective.

What You’ll Do

Write and optimize copy across channels, including :

Paid media (search, social, display, native)

Email and lifecycle campaigns

Landing pages and conversion flows

Website and product marketing pages

Sales enablement materials and presentations

Translate value propositions into clear, customer-first messaging

Write headlines, subheads, CTAs, and body copy that drive conversion

Produce multiple copy variants for testing and optimization

Partner with design to ensure copy and visuals work together as a system

Apply SEO best practices to on-page copy (structure, keywords, intent)

Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., variant generation, outline creation, rewrite testing), while maintaining a high bar for clarity, accuracy, and brand voice

What We’re Looking For

Experience

1–5 years of professional copywriting experience

Agency and / or in-house brand or growth team experience required

Portfolio demonstrating :

Conversion-focused copy (ads, landing pages, emails)

Clear headline writing and strong CTAs

Ability to simplify complex offerings into plain language

Commercial & Conversion Acumen

Strong understanding of what drives conversion : clarity, relevance, trust, urgency, and friction reduction

Ability to write for different stages of the funnel (awareness → consideration → action)

Comfortable writing copy intended to be tested, measured, and improved

SEO & Digital Fundamentals

Working knowledge of SEO best practices :

Keyword intent and placement

On-page structure (H1–H3, meta titles / descriptions)

Writing for humans first, search engines second

Experience collaborating with SEO, growth, or web teams is a plus

Working Style

Clear, concise writer with strong editorial judgment

Comfortable with feedback, iteration, and performance data

Able to manage multiple projects and deadlines simultaneously

Comfortable leveraging AI tools for ideation and efficiency , while relying on human judgment for tone, persuasion, and accuracy

Nice to Have

Experience writing in B2B, marketplaces, or complex categories

Familiarity with A / B testing copy (headlines, CTAs, page structures)

Understanding of analytics and performance metrics (CTR, CVR, bounce rate)

Experience contributing to or maintaining a brand voice and messaging system

Why This Role Matters

At Ritchie Bros., copy is not decoration—it’s a growth lever . Your work will influence how customers understand our value, how confident they feel taking action, and how effectively we scale trust across a global marketplace.

You’ll see your words move real metrics—and real equipment.

#J-18808-Ljbffr