Marketing Manager

The Marketing Manager is responsible for managing social media platforms, websites, marketing campaigns, events, and collateral. The role supports the Sales, Sales Operations & Marketing organization to achieve sales goals, revenue, and margin growth.

Key Responsibilities:

• Report to the Director of Marketing and support Archway’s business goals.
• Monitor and analyze paid social campaigns for accuracy and efficiency.
• Manage paid search budgets on platforms like Google and Facebook to enhance online visibility.
• Coordinate online advertisements and build relationships with publishers and online media.
• Utilize tools such as Developer Tools, Google Analytics, and HubSpot.
• Develop trend reports and stay updated on social platform changes.
• Review data, identify trends, and provide insights and recommendations to senior management.
• Manage website content, plugins, and SEO updates with original content.
• Write and improve content continuously, maintaining a database of industry website content and web trends.
• Analyze website conversion rates and strategize to improve content quality and campaign impact.
• Organize promotional events, trade shows, and coordinate with teams for material delivery.
• Create blog posts, imagery, videos, and print collateral across multiple platforms.
• Coordinate with departments to produce videos, photography, and graphics reflecting company capabilities.
• Build and report monthly production goals.
• Manage RFP repository and organize resources such as corporate documents, case studies, and presentations.
• Support bid processes, marketing calendar execution, and internal communications.
• Handle inquiries from Archway.com, manage anonymous Q&A, and assist with Townhall presentations.

Qualifications:

• Bachelor’s Degree in Marketing or related field.
• Minimum 2 years of marketing experience.
• Experience in advertising, sales, and marketing environments.
• High energy and ability to work in a fast-paced environment.
• Excellent presentation and written communication skills.
• Hands-on experience with content management.

Advatix, Inc. is committed to diversity and an inclusive workplace. We encourage all qualified individuals to apply. We are an EEOC employer.

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