Position Summary
We’re looking for an SEO & Content Marketing Specialist to lead our AI-driven content strategy, technical SEO, and conversion optimization efforts. This role will be responsible for developing, managing, and optimizing high-impact content across multiple platforms while ensuring alignment with SEO, CRO, and paid media strategies.
This is an opportunity to be at the forefront of Brookstone’s AI-powered marketing evolution, leveraging automation and data-driven decision-making to enhance customer engagement and lead conversion.
Key Responsibilities
1. Advanced SEO & Technical Optimization
- Conduct technical SEO audits and implement fixes for issues related to site structure, page speed, indexing, schema markup, crawlability, and Core Web Vitals.
- Optimize internal linking structures, structured data, and on-page elements (meta tags, headings, alt text, etc.).
- Monitor and enhance site performance, ensuring compliance with the latest Google algorithm updates and AI-driven search trends.
- Develop and execute an advanced keyword strategy, leveraging apps like SEMrush, MarketMuse, and Frase.io for AI-assisted optimization.
- Translate AI-generated analytics into actionable strategies for increasing engagement and reducing friction in the conversion funnel.
2. AI-Driven Content Strategy & Development
Own the content management and development process, ensuring all website, blog, and marketing content aligns with SEO, brand messaging, and audience intent.Utilize AI-powered tools (MarketMuse, Jasper, ChatGPT, Frase.io) to generate and refine high-quality, SEO-optimized content.Oversee content calendars, blog strategy, and pillar / cluster content models to drive organic traffic and engagement.Develop and manage landing pages, lead magnets, and interactive content that convert visitors into leads.Ensure all content is data-driven, integrating AI-powered insights from Google Analytics 4, HubSpot Analytics, and Salesforce Einstein.Who are you
5+ years of experience in SEO, content strategy, and CRO - you are an SEO specialistStrong technical SEO skills, including experience with site audits, structured data, page speed optimization, and Core Web VitalsDemonstrated experience with AI-driven content creation, optimization, and personalizationHands-on, demonstrable, advanced experience with :SEO & Content Tools : SEMRush, MarketMuse, Jasper, Frase.ioAnalytics & CRO : Google Analytics 4, HubSpot Analytics, Hotjar, Google OptimizeMarketing Automation : HubSpot AI, Salesforce Einstein, ChatGPTExperience with WordPress, CMS platforms, and on-page SEO best practicesStrong ability to interpret data, track KPIs, and adjust strategies to maximize performanceWhat’s in it for you :
Competitive compensation and company-paid benefits - $67,500 per yearA healthy work-life balance with 3 weeks paid vacation and your birthday offBe part of an award-winning, growth-focused company with ample career opportunitiesLearn and grow with ongoing training and developmentExceptional support from a positive, energized senior management teamWho are we :
Industry leaders in windows and doors, with a strong reputation for customer service and growthWe’re committed to maintaining a positive workplace (No Jerks!), and we embrace change to drive growth and opportunitiesCheck out our Google Reviews and see what our customers think of us!Our Core Values :
We’re Customer Obsessed – Deliver exceptional experiences, every time.LFG - Get ‘er Done! – We thrive on action and results.NO JERKS – We foster a positive, supportive work environment.Quality Matters - Measure Twice, Cut Once – Precision and quality in everything we do.We Embrace Change for Positive Growth – Adaptability drives our success.HCIH - How Can I Help? – A team-first, customer-first mentality.Think Things Through - to Identify Opportunities – We’re strategic, forward-thinkers.Does this sound like you? Apply now, and I’ll review your application personally, my name is Bill —no AI filters here!
Location : This role is fully remote but based in Ontario, with occasional on-site meetings across Ontario.
